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Publications

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  • All HBS Web  (120,074)
    • Faculty Publications  (115)

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    • All HBS Web  (120,074)
      • Faculty Publications  (115)

      Moon, YoungmeRemove Moon, Youngme →

      ← Page 5 of 115 Results →
      • August 2001 (Revised October 2005)
      • Case

      Sony AIBO: The World's First Entertainment Robot

      By: Youngme E. Moon
      The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is... View Details
      Keywords: Experience and Expertise; Entertainment; Innovation Strategy; Leadership; Marketing Strategy; Technology; Technology Industry; Japan; United States
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      Moon, Youngme E. "Sony AIBO: The World's First Entertainment Robot." Harvard Business School Case 502-010, August 2001. (Revised October 2005.)
      • February 2001
      • Teaching Note

      BizRate.com

      By: Youngme E. Moon
      Teaching Note for (9-501-024). View Details
      Keywords: Retail Industry
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      Moon, Youngme E. "BizRate.com." Harvard Business School Teaching Note 501-026, February 2001.
      • October 2000 (Revised March 2001)
      • Case

      BizRate.com

      By: Youngme E. Moon
      BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
      Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
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      Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
      • July 2000 (Revised May 2002)
      • Case

      Gateway: Moving Beyond the Box

      By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
      Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result. View Details
      Keywords: Transition; Change Management; Valuation; Service Operations; Service Delivery; Distribution Channels; Computer Industry; Electronics Industry; United States
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      Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Gateway: Moving Beyond the Box." Harvard Business School Case 601-038, July 2000. (Revised May 2002.)
      • May 26, 2000
      • Article

      Web Self-Service Can Be Self-Defeating

      By: Frances X. Frei and Y. Moon
      Keywords: Internet and the Web
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      Frei, Frances X., and Y. Moon. "Web Self-Service Can Be Self-Defeating." American Banker (May 26, 2000).
      • May–June 2000
      • Article

      Exploding the Self-Service Myth

      By: Y. Moon and F. Frei
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      Moon, Y., and F. Frei. "Exploding the Self-Service Myth." Harvard Business Review 78, no. 3 (May–June 2000): 26–27.
      • spring 2000
      • Article

      Machines and Mindlessness

      By: C. I. Nass and Y. Moon
      Keywords: Machinery and Machining
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      Nass, C. I., and Y. Moon. "Machines and Mindlessness." Journal of Social Issues 56, no. 1 (spring 2000): 81–103.
      • spring 2000
      • Article

      Pricing and Market Making on the Internet

      By: R. Dolan and Y. Moon
      Keywords: Price; Markets; Internet and the Web
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      Dolan, R., and Y. Moon. "Pricing and Market Making on the Internet." Journal of Interactive Marketing 14, no. 2 (spring 2000): 56–73.
      • March 2000
      • Article

      Intimate Exchanges: Using Computers to Elicit Self-disclosure from Consumers

      By: Y. Moon
      Keywords: Communication; Information Technology; Customers
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      Moon, Y. "Intimate Exchanges: Using Computers to Elicit Self-disclosure from Consumers." Journal of Consumer Research 26, no. 4 (March 2000): 324–340.
      • February 2000 (Revised April 2000)
      • Case

      RadioShack

      By: V. Kasturi Rangan, Youngme E. Moon and Marie Bell
      Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access. View Details
      Keywords: Change Management; Marketing Strategy; Risk and Uncertainty; Internet
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      Rangan, V. Kasturi, Youngme E. Moon, and Marie Bell. "RadioShack." Harvard Business School Case 500-081, February 2000. (Revised April 2000.)
      • January 2000
      • Teaching Note

      Autobytel.com (TN)

      By: Youngme E. Moon
      Teaching Note for (9-500-015). View Details
      Keywords: Auto Industry
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      Moon, Youngme E. "Autobytel.com (TN)." Harvard Business School Teaching Note 500-076, January 2000.
      • December 1999 (Revised November 2000)
      • Background Note

      Pricing and Market Making on the Internet

      By: Robert J. Dolan and Youngme E. Moon
      Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details
      Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web
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      Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
      • 1999
      • Working Paper

      Machines and Mindlessness: Social Responses to Computers

      By: Clifford Nass and Youngme Moon
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      Nass, Clifford, and Youngme Moon. "Machines and Mindlessness: Social Responses to Computers." Harvard Business School Working Paper, No. 99-085, December 1999.
      • December 1999
      • Article

      The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction

      By: Youngme Moon
      Keywords: Information Technology; Communication
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      Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction." Journal of Experimental Psychology: Applied 5, no. 4 (December 1999): 379–392.
      • October 1999 (Revised October 2005)
      • Case

      Autobytel.com

      By: Youngme E. Moon
      Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details
      Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry
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      Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
      • August 1999
      • Teaching Note

      Onsale, Inc. TN

      By: Youngme E. Moon
      Teaching Note for (9-599-091). View Details
      Keywords: Retail Industry
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      Moon, Youngme E. "Onsale, Inc. TN." Harvard Business School Teaching Note 500-022, August 1999.
      • March 1999 (Revised January 2000)
      • Background Note

      Interactive Technologies and Relationship Marketing Strategies

      By: Youngme E. Moon
      Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details
      Keywords: Marketing Strategy; Customer Relationship Management; Technology
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      Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)
      • March 1999 (Revised January 2000)
      • Background Note

      Network Technology and the Role of Intermediaries

      By: Youngme E. Moon
      Outlines some of the ways network technology is changing the role of intermediaries in the market. View Details
      Keywords: Technology Networks
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      Moon, Youngme E. "Network Technology and the Role of Intermediaries." Harvard Business School Background Note 599-102, March 1999. (Revised January 2000.)
      • March 1999 (Revised August 1999)
      • Case

      Coop, The: Market Research

      By: Ruth Bolton and Youngme E. Moon
      Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details
      Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Retail Industry
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      Bolton, Ruth, and Youngme E. Moon. "Coop, The: Market Research." Harvard Business School Case 599-113, March 1999. (Revised August 1999.)
      • February 1999 (Revised May 1999)
      • Case

      Onsale, Inc.

      By: Youngme E. Moon
      Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
      Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
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      Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
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