Publications

2008
Working Paper

The Future of Social Enterprise

By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald

The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details

Keywords: Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; Performance Effectiveness; Social Enterprise; Consolidation; Value

Read Now

March 2008 (Revised March 2009)
Case

Microsoft's Unlimited Potential (A)

By: V. Kasturi Rangan and Marie Bell

In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to enable social and economic opportunity for the next five billion people. To deliver against this mission, Microsoft sought to focus its citizenship efforts and its product development... View Details

Keywords: Developing Countries and Economies; Emerging Markets; Corporate Social Responsibility and Impact; Growth and Development Strategy

February 2008 (Revised February 2009)
Case

The International Finance Corporation's Grassroots Business Initiative

By: V. Kasturi Rangan and Katharine Lee

Grassroots Business Initiative was set up to financially assist small enterprises engaged in creating social value. Three years later, Harold Rosen, its creator, wished to explore an alternative funding model to provide it with scale and sustainability. View Details

Keywords: Social Entrepreneurship; Venture Capital; Microfinance; Investment Funds; Social Enterprise

December 2007 (Revised July 2010)
Case

Who Killed Bhavani Manjula? A Story of Microfinance in Andhra Pradesh (A)

By: V. Kasturi Rangan and Katharine Lee

Keywords: Microfinance; Complexity; Networks; Andhra Pradesh

October 2007 (Revised March 2009)
Case

Advanced Energy: Programs for Energy Conservation

By: V. Kasturi Rangan and Brooke Barton

Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its programs comes from a Public Benefits Fund (PBF) enacted by the state legislature. With renewed effort by activists in... View Details

Keywords: Energy Conservation; Public Equity; Performance Efficiency; Nonprofit Organizations; Conflict and Resolution; Energy Industry; Utilities Industry

Article

The Aravind Eye Care System: Making Sight Affordable

By: V. Kasturi Rangan and R. D. Thulasiraj

Keywords: Health Care and Treatment

August 2007 (Revised April 2008)
Teaching Note

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell

Keywords: Marketing

August 2007
Case

Manila Water Company

By: V. Kasturi Rangan, David Wheeler and Jane Comeault

In 1997, the Philippines government privatized its water utility in the metropolitan Manila area. The East Zone concession was won by Manila Water Company and the West Zone concession by Maynilad Water Services. Over the next decade, Manila Water turned in an... View Details

Keywords: Business Model; Framework; Business or Company Management; Bids and Bidding; Privatization; Performance Improvement; Utilities Industry

June 2007 (Revised February 2008)
Teaching Note

PSI: Social Marketing Clean Water (TN)

By: V. Kasturi Rangan and Marie Bell

Keywords: Social Marketing

June 2007
Teaching Note

Comergent Technologies Inc.: Enterprise E-Commerce (TN)

By: V. Kasturi Rangan and Marie Bell

Keywords: Internet and the Web

March 2007 (Revised August 2009)
Case

Aurolab: Bringing First-World Technology to the Third-World Blind

By: V. Kasturi Rangan

Aurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements... View Details

Keywords: Emerging Markets; Production; Mission and Purpose; Performance Capacity; Nonprofit Organizations; Corporate Strategy; India

January 2007 (Revised December 2007)
Case

PSI: Social Marketing Clean Water

By: V. Kasturi Rangan, Nava Ashraf and Marie Bell

Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative.... View Details

Keywords: Investment Funds; Health Care and Treatment; Social Marketing; Natural Environment; Social Enterprise; Business Strategy

2007
Book

Business Solutions for the Global Poor: Creating Social and Economic Value

By: V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton

Keywords: Poverty; Society; Economics; Value

2007
Chapter

The Complete Business of Serving the Poor: Insights from Unilever's Project Shakti in India

By: V. Kasturi Rangan, Dalip Sehgal and Rohithari Rajan

Keywords: Multinational Firms and Management; Corporate Social Responsibility and Impact; Social Entrepreneurship; Poverty; Developing Countries and Economies; India

December 2006
Journal Article

In the Channel

By: V. Kasturi Rangan

September 2006 (Revised December 2007)
Case

Go Red For Women: Raising Heart Health Awareness

By: V. Kasturi Rangan and Marie Bell

In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details

Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks

September 2006 (Revised June 2007)
Teaching Note

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (TN)

By: V. Kasturi Rangan

Keywords: Marketing; India

September 2006 (Revised May 2008)
Supplement

Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (B)

By: V. Kasturi Rangan, Brooke Barton and Ezequiel Reficco

Engaging local stakeholders and building strong relations has become a strategic imperative for multinational firms in the often politically charged mining, oil, and gas sectors. For BHP Billiton, the world's second largest mining company, its Tintaya copper mine in... View Details

Keywords: Corporate Social Responsibility and Impact; Mining Industry

2006
Chapter

A 'Customer-Centric' View of Global Economic Development

By: V. K. Rangan and Arthur McCaffrey

Keywords: Globalization; Customers; Perspective; Development Economics