Publications
Publications
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- All HBS Web
(120,199)
- Faculty Publications (377)
- August 2008 (Revised July 2009)
- Case
Repositioning CARE USA
By: V. Kasturi Rangan and Katharine Lee
CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the... View Details
- Article
Business and Poverty: Opening Markets to the Poor
By: Djordjija B. Petkoski, V. Kasturi Rangan and William S. Laufer
- 2008
- Working Paper
The Future of Social Enterprise
By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald
The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details
- March 2008 (Revised March 2009)
- Case
Microsoft's Unlimited Potential (A)
By: V. Kasturi Rangan and Marie Bell
In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to enable social and economic opportunity for the next five billion people. To deliver against this mission, Microsoft sought to focus its citizenship efforts and its product development... View Details
- February 2008 (Revised February 2009)
- Case
The International Finance Corporation's Grassroots Business Initiative
By: V. Kasturi Rangan and Katharine Lee
Grassroots Business Initiative was set up to financially assist small enterprises engaged in creating social value. Three years later, Harold Rosen, its creator, wished to explore an alternative funding model to provide it with scale and sustainability. View Details
- December 2007 (Revised July 2010)
- Case
Who Killed Bhavani Manjula? A Story of Microfinance in Andhra Pradesh (A)
By: V. Kasturi Rangan and Katharine Lee
- October 2007 (Revised March 2009)
- Case
Advanced Energy: Programs for Energy Conservation
By: V. Kasturi Rangan and Brooke Barton
Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its programs comes from a Public Benefits Fund (PBF) enacted by the state legislature. With renewed effort by activists in... View Details
- Article
The Aravind Eye Care System: Making Sight Affordable
By: V. Kasturi Rangan and R. D. Thulasiraj
Keywords: Health Care and Treatment
- August 2007 (Revised April 2008)
- Teaching Note
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords: Marketing
- August 2007
- Case
Manila Water Company
By: V. Kasturi Rangan, David Wheeler and Jane Comeault
In 1997, the Philippines government privatized its water utility in the metropolitan Manila area. The East Zone concession was won by Manila Water Company and the West Zone concession by Maynilad Water Services. Over the next decade, Manila Water turned in an... View Details
- June 2007 (Revised February 2008)
- Teaching Note
PSI: Social Marketing Clean Water (TN)
By: V. Kasturi Rangan and Marie Bell
Keywords: Social Marketing
- June 2007
- Teaching Note
Comergent Technologies Inc.: Enterprise E-Commerce (TN)
By: V. Kasturi Rangan and Marie Bell
Keywords: Internet and the Web
- March 2007 (Revised August 2009)
- Case
Aurolab: Bringing First-World Technology to the Third-World Blind
Aurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements... View Details
- January 2007 (Revised December 2007)
- Case
PSI: Social Marketing Clean Water
By: V. Kasturi Rangan, Nava Ashraf and Marie Bell
Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative.... View Details
- 2007
- Book
Business Solutions for the Global Poor: Creating Social and Economic Value
By: V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton
- 2007
- Chapter
The Complete Business of Serving the Poor: Insights from Unilever's Project Shakti in India
By: V. Kasturi Rangan, Dalip Sehgal and Rohithari Rajan
- September 2006 (Revised December 2007)
- Case
Go Red For Women: Raising Heart Health Awareness
By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
- September 2006 (Revised June 2007)
- Teaching Note
Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (TN)
- September 2006 (Revised May 2008)
- Supplement
Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (B)
By: V. Kasturi Rangan, Brooke Barton and Ezequiel Reficco
Engaging local stakeholders and building strong relations has become a strategic imperative for multinational firms in the often politically charged mining, oil, and gas sectors. For BHP Billiton, the world's second largest mining company, its Tintaya copper mine in... View Details