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Rangan, V. KasturiRemove Rangan, V. Kasturi →

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  • February 2011 (Revised March 2021)
  • Case

Hindustan Unilever's 'Pureit' Water Purifier

By: V. Kasturi Rangan and Mona Sinha
The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details
Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India
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  • October 2010 (Revised April 2013)
  • Case

Bridge International Academies: A School in a Box

By: V. Kasturi Rangan and Katharine Lee
Bridge International was founded in 2007 as a for-profit social enterprise to address the educational needs of poor children in Africa. Ten schools were operational in Kenya by 2010. The plan was to franchise nearly 3,000 schools all over Africa. The case is meant to... View Details
Keywords: Business Model; Education; Growth and Development; Franchise Ownership; Strategic Planning; Problems and Challenges; Social Enterprise; Segmentation; Education Industry; Africa; Kenya
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  • September 2010 (Revised January 2012)
  • Case

Mobile Banking for the Unbanked

By: V. Kasturi Rangan and Katharine Lee
The case describes in detail the workings of two mobile banking operators in Africa—WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of... View Details
Keywords: Business Model; Financial Institutions; Disruptive Innovation; Marketing Strategy; Corporate Strategy; Banking Industry; Kenya; South Africa
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  • September 2010 (Revised January 2016)
  • Case

Grameen Danone Foods Ltd., a Social Business

By: V. Kasturi Rangan and Katharine Lee
Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million... View Details
Keywords: Business Model; Social Entrepreneurship; Food; Distribution; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry; Bangladesh; France
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  • 2010
  • Chapter

Breaking New Ground: The Emerging Frontier of CSR in the Extractive Sector

By: V. Kasturi Rangan and Brooke Barton
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  • August 2010
  • Teaching Note

Repositioning CARE USA (TN)

By: V. Kasturi Rangan and Katharine Lee
Teaching Note for 509005. View Details
Keywords: United States
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  • Article

Putting the Brakes on Impact: A Contingency Framework for Measuring Social Performance

By: A. Ebrahim and V. K. Rangan
Keywords: Framework; Performance; Measurement and Metrics
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  • June 2010
  • Teaching Note

Root Capital (TN)

By: V. Kasturi Rangan and Katharine Lee
Teaching Note for [510035]. View Details
Keywords: Financing and Loans; Goals and Objectives; Capital; Strategy; Latin America
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  • May 2010
  • Case

Alpen Bank: Launching the Credit Card in Romania

By: V. Kasturi Rangan and Sunru Yong
In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania
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  • May 2010
  • Teaching Note

Alpen Bank: Launching the Credit Card in Romania (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4559. View Details
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; International Finance; Product Positioning; Marketing Strategy; Service Operations; Product Launch; Credit
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  • May 2010
  • Supplement

Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania
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  • May 2010
  • Supplement

Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania
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  • 2010
  • Working Paper

The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

By: Alnoor Ebrahim and V. Kasturi Rangan
Leaders of organizations in the social sector are under growing pressure to demonstrate their impacts on pressing societal problems such as global poverty. We review the debates around performance and impact, drawing on three literatures: strategic philanthropy,... View Details
Keywords: Development Economics; Philanthropy and Charitable Giving; Leadership; Corporate Social Responsibility and Impact; Performance Expectations; Nonprofit Organizations; Social Issues
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  • April 2010 (Revised November 2011)
  • Teaching Note

Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Teaching Note for 4190 View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Marketing Strategy; Price; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy
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  • April 2010 (Revised November 2011)
  • Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry
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  • April 2010 (Revised November 2011)
  • Supplement

Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy
Related
  • April 2010 (Revised November 2011)
  • Supplement

Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement for Faculty (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Related
  • March 2010 (Revised April 2013)
  • Case

Equitas Microfinance: The Fastest-Growing MFI on the Planet

By: V.G. Narayanan and V. Kasturi Rangan
Founded as a for-profit microfinance company, Equitas had acquired nearly a million clients in the short two years since it was founded. The founder, Vasu, and his management team wished to accelerate the already impressive spurt to three million clients in the next... View Details
Keywords: Business Model; For-Profit Firms; Microfinance; Growth and Development Strategy; Corporate Social Responsibility and Impact; Social Enterprise; Financial Services Industry; India
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  • March 2010
  • Teaching Note

Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (TN)

By: Tarun Khanna and V. Kasturi Rangan
Teaching Note for [505078]. View Details
Keywords: Health Industry; Service Industry; Bangalore
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  • March 2010 (Revised March 2013)
  • Teaching Note

Goldman Sachs: The 10,000 Women Initiative (TN)

By: Christopher Marquis, V. Kasturi Rangan and Bobbi Thomason
Teaching Note for [509042]. View Details
Keywords: Programs; Corporate Social Responsibility and Impact; Gender; Networks; Strategy; Partners and Partnerships; Entrepreneurship; Business Education; Philanthropy and Charitable Giving; Banking Industry; Financial Services Industry
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