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(120,058)
- Faculty Publications (377)
- October 1995 (Revised December 1995)
- Case
Marketing the National Hockey League
By: V. Kasturi Rangan and Marie Bell
One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
- September 1995 (Revised October 1996)
- Case
Sunbeam Television (A)
By: V. Kasturi Rangan and E. Scott Lathrop
Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details
- September 1995 (Revised October 1996)
- Supplement
Sunbeam Television (B)
By: V. Kasturi Rangan and E. Scott Lathrop
Supplements the (A) case. View Details
Keywords: Electronics Industry
- July 1995 (Revised July 1995)
- Teaching Note
Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-595-035). View Details
Keywords: Food and Beverage Industry
- April 1995 (Revised November 1996)
- Teaching Note
Aravind Eye Hospital, Madurai, India: In Service for Sight TN
Teaching Note for (9-593-098). View Details
- March 1995 (Revised June 1997)
- Teaching Note
Citibank: Launching the Credit Card in Asia Pacific (A) TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-595-026). View Details
- January 1995 (Revised April 1996)
- Background Note
Choreographing a Case Class
Compares four different approaches to case teaching: lecturing, theorizing, illustrating, and choreographing a case. Argues the advantages of the "choreography" method from the point of view of students' learning. Concludes with a description of that method and some... View Details
Keywords: Cases
- January 1995
- Teaching Note
Millipore Corporate Strategy TN
Teaching Note for (9-594-009). View Details
- January 1995
- Teaching Note
Millipore New Product Commercialization TN
Teaching Note for (9-594-010). View Details
- January 1995
- Teaching Note
Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN
Teaching Note for (9-594-051) and (9-593-104). View Details
- January 1995
- Teaching Note
Becton Dickinson and Company - Vacutainer Systems Division (Condensed) TN
Teaching Note for (9-592-037). View Details
Keywords: Health Industry
- January 1995
- Teaching Note
GenRad, 1990 (A): At a Crossroads in Electronic Test TN
Keywords: Electronics Industry
- 1995
- Book
Business Marketing Strategy: Cases, Concepts, and Applications
By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.
Keywords: Marketing Strategy
- 1995
- Manual
Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual
By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.
Keywords: Marketing Strategy
- October 1994 (Revised January 1997)
- Case
Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)
By: V. Kasturi Rangan and Marie Bell
Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details
- October 1994 (Revised July 1995)
- Case
RCI Master Distributor: Evolution of Supplier Relationships
Traces the evolution of RCI as a master distributor from the time it was founded in 1946 until 1994. The second-generation owner of the distribution company faces several challenges unique to the 1990s environment that his father did not face. As Danny Schwartz... View Details
- September 1994 (Revised October 2002)
- Case
Citibank: Launching the Credit Card in Asia Pacific (A)
Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details
- September 1994 (Revised March 1995)
- Supplement
Citibank: Launching the Credit Card in Asia Pacific (B)
Documents the decision taken by Citibank managers in 1989 regarding a new product. View Details