Publications
Publications
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(120,049)
- Faculty Publications (377)
- February 1999 (Revised March 1999)
- Case
Sunbeam Television (C)
By: V. Kasturi Rangan and Howard Reitz
Supplements the (A) case. View Details
- February 1999
- Case
Neiman Marcus (B)
By: V. Kasturi Rangan and Marie Bell
Supplements the (A) case. View Details
- February 1999 (Revised March 2001)
- Case
Egghead to Egghead.com (A)
By: V. Kasturi Rangan and Marie Bell
Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses... View Details
- 1999
- Working Paper
Social Enterprise Series No. 8 - Managing Multi-Site Nonprofits
By: Allen Grossman and V. Kasturi Rangan
- 1999
- Working Paper
Social Enterprise Series No.7 - Marketing's Role in Addressing the Poor as Customers
By: V. Kasturi Rangan and Patricia Walker
- fall 1998
- Article
The Pedagogy of Executive Education in Business Markets
By: V. K. Rangan, Das Narayandas and Gerald Zaltman
- July 1998 (Revised February 1999)
- Case
Westport: Spearheading Malaysia's Economic Challenge (A)
By: V. Kasturi Rangan and Ambar Agustono Bin Machfoedy
- July 1998
- Case
Westport: Spearheading Malaysia's Economic Challenge (B)
By: V. Kasturi Rangan and Ambar Agustono Bin Machfoedy
- June 1998 (Revised July 1998)
- Teaching Note
Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN
By: V. Kasturi Rangan and Krishna G. Palepu
Teaching Note for (9-596-099), (9-596-100), and (9-596-101). View Details
- May 1998
- Teaching Note
C-Car TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-064). View Details
- May 1998 (Revised July 1998)
- Teaching Note
Dell Online TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-116). View Details
- May 1998
- Teaching Note
Merck-Medco: Vertical Integration in the Pharmaceutical Industry TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-091). View Details
Keywords: Pharmaceutical Industry
- May 1998
- Teaching Note
RCI Master Distributor: Evolution of Supplier Relationships TN
Teaching Note for (9-595-001). View Details
Keywords: Distribution Industry
- March 1998 (Revised July 1998)
- Case
United Way Community Services
Describes in detail the fund development and distribution system of United Way Community Services. A key question is how to measure the outcome/impact of the work done by the agencies that receive United Way funding. A follow-on question is how to reinvent the... View Details
- March 1998 (Revised March 1999)
- Case
Dell Online
By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
- February 1998 (Revised February 1999)
- Case
FreeMarkets OnLine
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
- February 1998 (Revised May 1998)
- Case
Merck-Medco: Vertical Integration in the Pharmaceutical Industry
By: V. Kasturi Rangan and Marie Bell
Records the analyses and actions taken by Merck Pharmaceuticals in its acquisition of Medco, a channel intermediary (called "pharmacy benefit manager"). While many of its competitors seem to be faring poorly, Merck seems to have managed the Medco integration superbly. View Details
- February 1998
- Case
Planned Parenthood Federation of America (C)
By: V. Kasturi Rangan and Elaine V. Backman
Describes the series of events and processes that led to the formulation of a reinvention plan. View Details
- February 1998
- Background Note
The Size of the Global Poverty Sector
By: V. Kasturi Rangan and Patricia Walker
Keywords: Wealth and Poverty