Publications

February 2000
Case

Merck-Medco (B)

Keywords: Pharmaceutical Industry

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February 2000 (Revised April 2000)
Case

RadioShack

By: V. Kasturi Rangan, Youngme E. Moon and Marie Bell

Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access. View Details

Keywords: Change Management; Marketing Strategy; Risk and Uncertainty; Internet

January 2000
Case

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell

This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details

Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry

August 1999
Teaching Note

Dana-Farber Cancer Institute: Development Strategy, The (TN)

Teaching Note for (9-599-104). View Details

Keywords: Revenue; Operations; Investment Funds; Capital; Growth and Development Strategy; Financing and Loans; Programs; Value; Mission and Purpose; Health Industry

August 1999 (Revised October 2002)
Teaching Note

Xerox: Book-in-Time TN

Teaching Note for (9-599-119). View Details

Keywords: Publishing Industry

June 1999
Teaching Note

FreeMarkets Online TN

Teaching Note for (9-598-109). View Details

Keywords: Electronics Industry

June 1999
Teaching Note

SOS-Kinderdorf International: Caring for Orphaned Children TN

Teaching Note for (9-597-079). View Details

Keywords: India; United States; Norway

June 1999
Teaching Note

Best Buy TN

By: V. Kasturi Rangan and Balaji Chakravarthy

Teaching Note for (9-598-016). View Details

Keywords: Retail Industry

June 1999 (Revised May 2002)
Teaching Note

Neiman Marcus (A)TN

By: V. Kasturi Rangan and Marie Bell

Teaching Note for (9-599-098). View Details

Keywords: Retail Industry

June 1999 (Revised April 2003)
Case

Zucamor S.A.: Global Competition in Argentina

Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992 and 1993. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the... View Details

Keywords: Business Strategy; Global Strategy; Value; Problems and Challenges; Business or Company Management; Goods and Commodities; Alliances; Pulp and Paper Industry; Argentina; United States

May 1999 (Revised December 2007)
Case

The Dana-Farber Cancer Institute: Development Strategy

By: V. Kasturi Rangan and Marie Bell

Despite revenues in excess of $93 million in 1998, world-renowned Dana-Farber Cancer Institute constantly faces an operating shortfall and looks to its highly successful development office to help cover the deficit. The development office raises money annually (with a... View Details

Keywords: Decision Choices and Conditions; Capital; Revenue; Growth and Development Strategy; Mission and Purpose; Nonprofit Organizations

spring 1999
Article

Case Study: FreeMarkets OnLine

Keywords: Markets; Online Technology

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March 1999 (Revised October 2002)
Case

Xerox: Book-In-Time

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details

Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry

March 1999 (Revised June 2004)
Case

United States Agency for International Development (USAID): Campfire Program in Zimbabwe

By: V. Kasturi Rangan and Jay Sinha

Raises the issue of customer definition in economic development. Because of the multiple stakeholders and their varying interests, understanding where and how value is created is critical to understanding the customer. View Details

Keywords: Customer Focus and Relationships; Development Economics; Marketing Strategy; Programs; Business and Stakeholder Relations; Value Creation; Zimbabwe; United States