Publications

Teaching Note for (9-102-040). View Details

Keywords: Distribution Industry; Food and Beverage Industry

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

February 2003 (Revised March 2004)
Case

Store24

By: Susan L. Kulp, V.G. Narayanan and Dennis Campbell

Illustrates how nonfinancial performance measures can be used to manage a business and evaluate the success of a strategy. View Details

Keywords: Business or Company Management; Balanced Scorecard; Performance Evaluation; Strategy; Retail Industry

2002
Other Unpublished Work

Impact of Costing Systems on Pricing Decisions in a Duopoly

By: V.G. Narayanan and Jytte Grambo Larsen

Keywords: Duopoly and Oligopoly; Decision Making; Cost Accounting; Price

August 2002 (Revised April 2003)
Teaching Note

Delays At Logan Airport, TN

Teaching Note for (9-102-011). View Details

Keywords: Air Transportation Industry

August 2002 (Revised November 2003)
Teaching Note

Activity-Based Management at W.S. Industries (TN) (A) and (B)

Teaching Note for (9-101-062) and (9-102-063). View Details

Keywords: Activity Based Costing and Management

August 2002 (Revised February 2018)
Teaching Note

Customer Profitability and Customer Relationship Management at RBC Financial Group

Teaching Note for 102-043 and 102-072. View Details

Keywords: Financial Services Industry; Banking Industry; Canada

August 2002 (Revised May 2003)
Teaching Note

Supply Chain Close-Up: The Video Vault TN

Teaching Note for (9-102-070). View Details

Keywords: Entertainment and Recreation Industry

summer 2002
Article

Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group

By: V.G. Narayanan and Lisa Brem

Keywords: Profit; Customer Relationship Management; Groups and Teams; Finance

Find at Harvard

Article

An Empirical Investigation of Tax Factors and Mutual Funds' Stock Sales Decisions

By: V.G. Narayanan and Steven Huddart

Keywords: Taxation; Stocks; Sales; Financial Instruments

Find at Harvard

May 2002 (Revised April 2004)
Teaching Note

Metalcraft Supplier Scorecard, TN

By: Susan L. Kulp and V.G. Narayanan

Teaching Note for (9-102-047). View Details

Keywords: Manufacturing Industry; Auto Industry

April 2002 (Revised October 2002)
Case

Andina Bottling Co.

By: V.G. Narayanan and Alberto Ballve

Andina Bottling develops an information system for monitoring the performance and operations of its various foreign and domestic subsidiaries. View Details

Keywords: Operations; Information Technology; Performance Evaluation; Decision Making; Business Subsidiaries; Measurement and Metrics; Business or Company Management; Distribution

April 2002
Teaching Note

Accounting for the Intel Pentium Chip Flaw TN

By: Gregory S. Miller and V.G. Narayanan

Teaching Note for (9-101-072). View Details

Keywords: Computer Industry

March 2002 (Revised March 2004)
Case

Metalcraft Supplier Scorecard

By: Susan L. Kulp, V.G. Narayanan and Ronald L. Verkleeren

An automotive components company uses a supplier scorecard to make sourcing decisions and review its supplier performance. View Details

Keywords: Supply Chain Management; Quality; Performance Evaluation; Decision Making; Service Operations; Motivation and Incentives; Supply and Industry; Manufacturing Industry; Auto Industry

March 2002 (Revised May 2003)
Case

Supply Chain Close-Up: The Video Vault

By: V.G. Narayanan and Lisa Brem

The owners of the Video Vault struggle to determine the optimal stocking levels of home videos in an industry fraught with new technology, new pricing paradigms, and stiff competitive pressure from large national chains. Teaching Purpose: To demonstrate the role of... View Details

Keywords: Supply Chain Management; Competition; Motivation and Incentives; Price; Technological Innovation; Service Delivery; Entertainment and Recreation Industry

March 2002 (Revised May 2007)
Case

Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)

By: V.G. Narayanan and Lisa Brem

The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details

Keywords: Customers; Customer Relationship Management; Price; Perspective; Marketing; Competitive Advantage; Financial Services Industry; Banking Industry; Canada

February 2002 (Revised November 2002)
Case

Activity-Based Management at W.S. Industries (B)

By: V.G. Narayanan and Jeremy Cott

Describes activity-based budgeting at W.S. Industries. Also describes target costing-led product redesign, and product, customer, and order profitability. View Details

Keywords: Activity Based Costing and Management; Operations; Energy Industry; India

February 2002 (Revised March 2002)
Case

Customer Profitability and Customer Relationship Management at RBC Financial Group

By: V.G. Narayanan and Lisa Brem

The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details

Keywords: Competitive Advantage; Price; Customer Relationship Management; Marketing; Customer Value and Value Chain; Financial Services Industry; Banking Industry; Canada

February 2002 (Revised May 2002)
Background Note

That's a Wrap: The Dynamics of the Video Rental Industry

By: V.G. Narayanan and Lisa Brem

The history, current dynamics, and future trends of the $10 billion home video rental industry provides a platform to discuss revenue-sharing contracts between suppliers of home videocassettes and retailers. View Details

Keywords: Contracts; Motivation and Incentives; Supply Chain Management; Revenue; Financial Strategy; Motion Pictures and Video Industry

2002
Tool

Budgeting

Keywords: Budgets and Budgeting