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Publications
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- All HBS Web
(120,296)
- Faculty Publications (109)
- 2017
- Book
The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
By: Tsedal Neeley
For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details
- August 29, 2017
- Article
How to Successfully Work Across Countries, Languages, and Cultures
By: Tsedal Neeley
According to a recent McKinsey Global Institute report, the number of people in the global labor force will reach 3.5 billion by 2030. Among the enormous changes this will demand are new skills, attitudes, and behaviors. A five-year study of the global workforce at... View Details
- 2017
- Article
Affective, Cognitive and Behavioral Trajectories of Change Recipients in Global Organizations
By: B. S. Reiche, T. B. Neeley and N. Overmeyer
Research rarely addresses how change recipients respond to radical change across affective, cognitive, and behavioral dimensions over time. We examined a radical change in a recently acquired subsidiary of a U.S.-based global organization over a two-year period. With... View Details
- April 2017
- Case
Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)
By: Tsedal Neeley and Esel Çekin
Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,... View Details
- April 2017
- Teaching Note
Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A, B, C, D)
By: Tsedal Neeley and Nathan Overmeyer
Teaching Note for HBS Nos. 417-068, 417-069, 417-070, and 417-071. View Details
- April 2017
- Supplement
Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (B)
By: Tsedal Neeley and Esel Çekin
Supplements the (A) case. View Details
- April 2017
- Supplement
Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (C)
By: Tsedal Neeley and Esel Çekin
Supplements the (A) case. View Details
- April 2017
- Supplement
Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (D)
By: Tsedal Neeley and Esel Çekin
Supplements the (A) case. View Details
- February 2017
- Module Note
Leading Global Teams
By: Tsedal Neeley
This module aims to help students become effective leaders and members of global teams that must work together across national boundaries and toward a common goal. Students will learn to diagnose the challenges that global teams often face as well as strategies that... View Details
- 2017
- Simulation
Global Collaboration Simulation: Tip of the Iceberg
By: Tsedal Neeley
This online simulation teaches students about the difficulties in cross-cultural communication and managing global teams. Communicating via chat, teams of 4 or 5 students race against the clock to prepare a VC presentation. Students are assigned the role of a native... View Details
- 2017
- Teaching Note
Global Collaboration Simulation: Tip of the Iceberg
By: Tsedal Neeley
This Teaching Note reproduces the communication dynamics that occur during global collaborations, in which diverse work teams interact in the commonly used English business language or lingua franca. View Details
- 8 Aug 2016
- Conference Presentation
Enacting Knowledge Strategy Through Social Media
By: Tsedal Neeley and Paul Leonardi
- March 2016
- Technical Note
Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages
By: Tsedal Neeley and Tom Ryder
Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details
- February 2016
- Article
Unearned Status Gain: Evidence from a Global Language Mandate
By: Tsedal Neeley and Tracy Dumas
Theories of status rarely address unearned status gain—an unexpected and unsolicited increase in relative standing, prestige, or worth, attained not through individual effort or achievement, but from a shift in organizationally valued characteristics. We build theory... View Details
- October 2015
- Article
Global Teams That Work
By: Tsedal Neeley
Many companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically dispersed teams face a big challenge: physical separation and cultural differences can create social distance, or... View Details
- August 2015 (Revised June 2016)
- Teaching Note
(Re)Building a Global Team: Tariq Khan at Tek
By: Tsedal Neeley
- August 2015 (Revised May 2016)
- Technical Note
Leading Global Teams: Managing SPLIT to Bridge Social Distance
By: Tsedal Neeley
- Jul 2015
- Conference Presentation
Can a Lingua Franca Create Unearned Status Gain for Native Speakers in Global Organizations?
By: Tsedal Neeley and Tracy Dumas
- 2014
- Chapter
The Language of Global Management
By: Tsedal Neeley
Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a... View Details