Thomas R. Eisenmann - Publications - Faculty & Research - Harvard Business School

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December 2000
Background Note

Online Retailers

By: Thomas R. Eisenmann and Alastair Brown

Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,... View Details

Keywords: Business Model; Internet; Retail Industry

December 2000
Background Note

Internet Access Providers

By: Thomas R. Eisenmann and Daniel Green

Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it... View Details

Keywords: Business Model; Internet; Web Services Industry

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November 2000 (Revised December 2000)
Background Note

Online Content Providers

By: Thomas R. Eisenmann and Alastair Brown

Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details

Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry

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November 2000
Teaching Note

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann and Christina L. Darwall

Teaching Note for (9-801-211). View Details

Keywords: Web Services Industry; Entertainment and Recreation Industry

November 2000
Teaching Note

Boston.com TN

By: Thomas R. Eisenmann and Jon K Rust

Teaching Note for (9-800-165). View Details

Keywords: Publishing Industry; Journalism and News Industry

November 2000
Teaching Note

Sendwine.com TN

By: Thomas R. Eisenmann and Abby J. Hansen PHD

Teaching Note for (9-800-211). View Details

Keywords: Food and Beverage Industry

November 2000 (Revised November 2005)
Case

Tellme Networks, Inc.

By: Thomas R. Eisenmann and Nicole Tempest

Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting... View Details

Keywords: Entrepreneurship; Digital Platforms; Business Conglomerates; Business Startups; Internet and the Web; Venture Capital; Technology Adoption; Internet and the Web; Brands and Branding; Information Technology; Telecommunications Industry; Technology Industry

November 2000
Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind

Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details

Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry

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October 2000
Teaching Note

eBricks.com TN

By: Thomas R. Eisenmann

Teaching Note for (9-800-327). View Details

Keywords: Construction Industry

October 2000
Teaching Note

CarPoint in 1999 TN

By: Thomas R. Eisenmann and Gillian Morris

Teaching Note for (9-800-328). View Details

Keywords: Auto Industry

October 2000
Teaching Note

CNET 2000 TN

By: Thomas R. Eisenmann and Pauline M Fischer

Teaching Note for (9-800-284). View Details

Keywords: Information Technology Industry

October 2000
Teaching Note

Petstore.com TN

By: Thomas R. Eisenmann and Abby J. Hansen PHD

Teaching Note for (9-801-044). View Details

Keywords: Retail Industry

October 2000
Teaching Note

StarMedia: Launching a Latin American Revolution TN

By: Thomas R. Eisenmann and Jon K Rust

Teaching Note for (9-800-166). View Details

Keywords: Information Technology Industry; Web Services Industry

October 2000 (Revised June 2003)
Teaching Note

Teledesic TN

By: Thomas R. Eisenmann and Daniel J. Green

October 2000
Teaching Note

Priceline Webhouse Club TN

By: Thomas R. Eisenmann and Abby J. Hansen PHD

Teaching Note for (9-800-287). View Details

September 2000
Case

Quokka Sports

By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano

Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details

Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry

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July 2000 (Revised October 2000)
Case

Petstore.com

By: Thomas R. Eisenmann

Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details

Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry

May 2000
Teaching Note

Staples.com TN

By: Thomas R. Eisenmann and Gillian Morris

Teaching Note for (9-800-305). View Details

Keywords: Service Industry; United States

Article

The Entrepreneurial M-Form: Strategic Integration in Global Media Firms

By: T. R. Eisenmann and J. L. Bower

Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry

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Article

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: T. R. Eisenmann

Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States

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