Publications
Publications
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- All HBS Web
(118,352)
- Faculty Publications (247)
- March 2003 (Revised October 2007)
- Teaching Note
DLJdirect: "Putting Our Reputation Online" (TN)
Teaching Note for (9-800-164). View Details
Keywords: Financial Services Industry
- March 2003 (Revised October 2007)
- Teaching Note
Tele-Communications, Inc.: Accelerating Digital Deployment (TN)
Teaching Note for (9-899-141). View Details
- March 2003 (Revised October 2007)
- Teaching Note
NeoPets, Inc (TN)
Teaching Note for (9-802-100). View Details
- January 2003 (Revised September 2007)
- Background Note
A Note on Racing to Acquire Customers
Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
- June 2002
- Article
The Effects of CEO Equity Ownership and Diversification on Risk Taking
- March 2002 (Revised May 2003)
- Case
NeoPets, Inc.
By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
- March 2002 (Revised November 2003)
- Case
Satellite Radio
By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
- January 2002
- Background Note
Telecommunications Act of 1996, The
By: Thomas R. Eisenmann and Daniel J. Green
Reed Hundt, former chairman of the Federal Communications Commission, reflects on the passage and implementation of the Telecommunications Act of 1996. The act was intended to stimulate competition and innovation in the telecommunications sector. Its provisions were of... View Details
- January 2002
- Case
Teledesic
By: Thomas R. Eisenmann, Daniel J. Green and Douglas R Rogers
Management of a satellite-delivered broadband data communications company sets strategy in an uncertain environment, using Michael Porter's scenario planning tools to assess likely outcomes and determine which actions to take. This case draws a distinction between... View Details
- December 2001
- Case
Qwest Communications International Inc.
By: Thomas R. Eisenmann and Christopher Hackett
Describes the evolution of Qwest from a small fiber-optic construction firm in 1996 to a global telecommunications giant in 2001. Focuses on Qwest's pivotal acquisition of "Baby Bell" US West, a regional Bell operating company many times Qwest's size. Discusses the... View Details
- November 2001
- Case
Sigma Networks, Inc.
By: Thomas R. Eisenmann and Christina L. Darwall
Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details
- 2001
- Book
Internet Business Models: Text and Cases
- January 2001
- Background Note
Application Service Providers
By: Thomas R. Eisenmann and Sanjay Pothen
Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details
- January 2001
- Background Note
Online Brokers
By: Thomas R. Eisenmann and Alastair Brown
Describes online brokers, companies that use the Internet to help clients identify prospective trading partners and sometimes help their clients complete transactions. First, summarizes the various ways that online brokers create value for their clients. Then analyzes... View Details
- December 2000
- Background Note
Networked Utility Providers
By: Thomas R. Eisenmann and Alastair Brown
Defines and describes ways to categorize networked utilities, software "applets" such as RealNetwork's RealPlayer, Macromedia's Shockwave, and AOL's ICQ that are downloaded via the Internet. Networked utilities extend basic Web browser capability to allow users to... View Details
- December 2000
- Background Note
Online Market Makers
By: Thomas R. Eisenmann and Chris Hackett
Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details
- December 2000
- Teaching Note
BET.com TN
By: Thomas R. Eisenmann and Pauline M Fischer
Teaching Note for (9-800-283). View Details
- December 2000
- Background Note
Online Portals
By: Thomas R. Eisenmann and Sanjay Pothen
Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details
- December 2000 (Revised October 2007)
- Teaching Note
Tellme Networks, Inc. (TN)
By: Thomas R. Eisenmann and Nicole Tempest
Teaching Note for (9-801-319). View Details