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  • May 2003
  • Module Note

Managing Development Networks

By: Stefan H. Thomke
Describes the concepts and pedagogy for a module on understanding and managing product development networks between firms and within firms and among products themselves. Introduces students to the increasingly important role of networks in the development of new... View Details
Keywords: Product Development; Resource Allocation; Research and Development; Networks; Design; Groups and Teams
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  • May 2003
  • Module Note

Managing Product Development

By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration
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  • May 2003
  • Module Note

Product Development Process Design and Improvement

By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations
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  • April 2003
  • Article

R&D Comes to Services: Bank of America's Pathbreaking Experiments

By: Stefan Thomke
Keywords: Research and Development; Service Delivery; Banking Industry
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  • March 2003
  • Teaching Note

Developing Products on Internet Time: A Process Design Exercise (TN)

By: Stefan H. Thomke
Teaching Note for (9-600-121). View Details
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  • March 2003
  • Teaching Note

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)

By: Stefan H. Thomke
Teaching Note for (9-600-028) and (9-600-029). View Details
Keywords: Entertainment and Recreation Industry; Computer Industry
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  • March 2003
  • Teaching Note

Bank of America (A) and (B) TN

By: Stefan H. Thomke
Teaching Note for (9-603-022) and (9-603-023). View Details
Keywords: Service Operations; Banking Industry
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  • March 2003
  • Teaching Note

BMW AG: The Digital Car Project (A) and (B) (TN)

By: Stefan H. Thomke
Teaching Note for (9-699-044) and (9-699-045). View Details
Keywords: Auto Industry
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  • February 2003
  • Teaching Note

Bush Boake Allen (TN)

By: Stefan H. Thomke
Teaching Note for (9-601-061). View Details
Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry
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  • February 2003
  • Teaching Note

Siemens AG: Global Development Strategy (A) and (B) TN

By: Stefan H. Thomke
Teaching Note for (9-602-061) and (9-602-062). View Details
Keywords: Technology Industry; Telecommunications Industry; Bangalore; Germany
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  • February 2003 (Revised March 2020)
  • Teaching Note

Millennium Pharmaceuticals, Inc. (A) & (B)

By: Stefan H. Thomke
Teaching Note for (9-600-038) and (602-063). View Details
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  • September 2002 (Revised October 2002)
  • Case

Bank of America (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details
Keywords: Motivation and Incentives; Problems and Challenges; Innovation and Management; Risk and Uncertainty; Change; Failure; Banks and Banking; Learning; Banking Industry
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  • September 2002 (Revised October 2002)
  • Case

Bank of America (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Service Operations; Technology; Banking Industry
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  • July 2002
  • Article

Asset Accumulation, Interdependence and Technological Change: Evidence from Pharmaceutical Drug Discovery

By: Stefan Thomke and Walter Kuemmerle
Keywords: Assets; Information Technology; Change; Health
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  • April 2002
  • Article

Customers As Innovators: A New Way to Create Value

By: Stefan Thomke and Eric von Hippel
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  • October 2001 (Revised January 2002)
  • Case

Siemens AG: Global Development Strategy (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
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  • October 2001 (Revised March 2002)
  • Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
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  • October 2001
  • Supplement

BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
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  • September 2001
  • Supplement

Millennium Pharmaceuticals, Inc. (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Pharmaceutical Industry; Biotechnology Industry; Cambridge
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  • August 2001 (Revised November 2017)
  • Teaching Note

IDEO

By: Stefan Thomke
Teaching Note for (600-143). View Details
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