Publications
Publications
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- All HBS Web
(120,058)
- Faculty Publications (156)
- January 20, 2022
- Article
3 Steps to Help Companies Rebuild Trust During the Pandemic
By: Sandra J. Sucher and Shalene Gupta
Many workers feel battered and distrustful after almost two years of COVID-19 instability. But it's not too late for managers—even those who made damaging missteps—to repair these relationships, say Sandra Sucher and Shalene Gupta. View Details
- November 2021
- Teaching Note
Globalizing Japan's Dream Machine: Recruit Holdings Co., Ltd.
By: Sandra J. Sucher and Shalene Gupta
- November 2021
- Teaching Note
The NCB Capital Turnaround: Waking the Sleeping Giant
By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais
- November 2021
- Case
Tommy Hilfiger Adaptive: Fashion for All
By: Elizabeth A. Keenan, Sandra J. Sucher and Shalene Gupta
In Fall 2017, Tommy Hilfiger launched Tommy Hilfiger Adaptive, a line of adaptive and inclusive fashion apparel intended to make dressing easier. Now, Tommy Hilfiger is planning to launch Tommy Hilfiger Adaptive internationally in early 2020. The prospect of making... View Details
Keywords: Marketing And Society; Brands; Fashion; Inclusion; Consumer; Corporate Social Responsibility; Retail; Apparel; Disability; Accessibility; Marketing; Brands and Branding; Marketing Communications; Product Marketing; Social Marketing; Product Launch; Product Positioning; Marketing Strategy; Social Enterprise; Society; Corporate Social Responsibility and Impact; Social Issues; Consumer Behavior; Fashion Industry; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; United States; North America
- August 2021 (Revised November 2021)
- Case
The NCB Capital Turnaround: Waking the Sleeping Giant
By: Sandra J. Sucher, Gamze Yucaoglu, Shalene Gupta and Fares Khrais
The case opens in 2019, five years after, Sarah Al Suhaimi, CEO of NCB Capital (NCBC), the investment arm of Saudi’s largest bank, NCB, took the helm. Having successfully turned the business to make it the market leader, she was contemplating her next steps as... View Details
- 2021
- Book
The Power of Trust: How Companies Build It, Lose It, Regain It
By: Sandra J. Sucher and Shalene Gupta
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details
Keywords: Power; Corporate Culture; Future Of Work; Innovation; Technology Strategy; Automation; Stakeholder Engagement; Employee Attitude; Customer Behavior; Shareholder Value; Government And Business; Impact Investing; Corporate Change And Sustainability; Trust; Power and Influence; Globalization; Leadership; Organizational Culture; Innovation and Invention; Human Resources; Information Technology; Strategy; Corporate Accountability; Asia; Europe; South America; Middle East; North and Central America
- June 2021 (Revised December 2021)
- Case
Suzhou Good-Ark Electronics: Creating and Implementing a Sage Culture
By: Sandra J. Sucher, Nien-he Hsieh, Susan J. Winterberg, Nancy Hua Dai and Shalene Gupta
Suzhou Good-Ark, a Chinese semiconductor implemented "Sage Culture" management based on traditional Chinese philosophy. Productivity doubled, turnover decreased, and employee satisfaction shot up. By 2015, more than 2,000 companies had toured Wu’s factories, and Wu had... View Details
- January 11, 2021
- Article
The Breach of the U.S. Capitol Was a Breach of Trust
By: Sandra J. Sucher and Shalene Gupta
This article frames the January 6th attack of the U.S. Capitol as a betrayal of our trust in government. Using Sucher and Gupta’s trust framework, the article explains how the attacks were a failure of the four elements of trust: competence, motives, fair means, and... View Details
- October 2019 (Revised February 2020)
- Technical Note
A Framework for Interpersonal Skills Development
By: Sandra J. Sucher
- March 14, 2019
- Article
How Boeing Should Have Responded to the 737 Max Safety Crisis
By: Sandra J. Sucher
- May–June 2018
- Article
Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition
By: Sandra J. Sucher and Shalene Gupta
Today layoffs have become companies’ default response to the challenges created by advances in technology and global competition. Yet research shows that job cuts rarely help senior leaders achieve their goals. Too often, they’re done for short-term gain, but the cost... View Details
- April 2018
- Case
Globalizing Japan's Dream Machine: Recruit Holdings Co., Ltd.
By: Sandra J. Sucher and Shalene Gupta
Recruit Holdings, an advertising media, staffing, and business support conglomerate was founded in 1960 by Hiromasa Ezoe. Recruit was built on the principle that the company should add value to society. To do this, it hired young and talented employees and created a... View Details
- Article
Case Study: Follow Dubious Orders or Speak Up?
By: Sandra J. Sucher and Matthew Preble
The article discusses an intern for the technology security company Zantech addressing her concerns about her boss in Seoul, South Korea, regarding an inappropriate suggestion on misrepresenting her identity. An overview of the ethical aspects of addressing her... View Details
- April 2017
- Teaching Plan
An Intern's Dilemma (A) and (B)
By: Sandra J. Sucher
Teaching Plan for HBS Nos. 316-128 and 316-129. View Details
- 2016
- Report
Michelin: Socially Responsible Industrial Restructuring
By: Sandra J. Sucher and Susan J. Winterberg