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Publications

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Gupta, SunilRemove Gupta, Sunil →

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  • November 2006
  • Article

Self-Restraint as an Online Entry-Deterrence Strategy

By: Liu Yunchuan, Sunil Gupta and John Zhang
Keywords: Internet and the Web; Strategy; Behavior
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  • October 2006
  • Article

Customer Lifetime Value and Firm Valuation

By: Sunil Gupta and Donald R. Lehmann
Keywords: Customers; Value; Business Ventures; Valuation
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  • 2006
  • Chapter

Advanced Regression Models

By: Raghuram Iyengar and Sunil Gupta
Keywords: Mathematical Methods
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  • May 2006
  • Article

Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

By: Scott Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte Mason
Keywords: Measurement and Metrics; Forecasting and Prediction; Customers
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  • 2005
  • Book

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

By: Sunil Gupta and Donald R. Lehmann
Keywords: Management; Customers; Investment; Strategy; Value
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  • Article

Valuing Customers

By: Sunil Gupta, Donald R. Lehmann and Jennifer A. Stuart
Keywords: Value; Customers
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  • 2004
  • Article

Valuing Customers

By: Sunil Gupta, Donald R. Lehmann and Jennifer A. Stuart
Keywords: Value; Customers
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  • December 2003
  • Article

Leveraging Information across Categories

By: Raghu Iyenger, Asim Ansari and Sunil Gupta
Keywords: Information
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  • spring 2002
  • Article

Pricing Access Services

By: Skander Essegaier, Sunil Gupta and John Zhang
Keywords: Price
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  • winter 2002
  • Article

Customers As Assets

By: Sunil Gupta and Donald R. Lehmann
Keywords: Customers; Assets
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  • Article

Consumer Price Sensitivity and Price Thresholds

By: Sangman Han, Sunil Gupta and Donald R. Lehmann
Keywords: Customers; Price
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  • November 20, 2000
  • Article

Untangling the Value of Web Companies

By: Sunil Gupta and Donald R. Lehmann
Keywords: Value; Internet and the Web; Business Ventures
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  • Article

Roundtable on B2B Exchanges

By: Sunil Gupta
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  • August 1999
  • Article

Choice and the Internet: From Clickstream to Research Stream

By: Randolph E. Bucklin, James Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D.C. Little, Carl Mela, Alan Montgomery and Joel Steckel
Keywords: Decision Choices and Conditions; Online Technology; Research
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  • 1999
  • Article

A Segmentation You Can Act on

By: John Forsyth, Sunil Gupta, Sudeep Haldar, Anil Kaul and Keith Kettle
Keywords: Segmentation
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  • 1999
  • Article

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

By: Randolph E. Bucklin and Sunil Gupta
Keywords: Analytics and Data Science; Information Technology; Perspective; Education; Supply and Industry
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  • 1999
  • Article

Managing Advertising and Promotion for Long-Run Profitability

By: Kamel Jedidi, Carl F. Mela and Sunil Gupta
Keywords: Management; Advertising; Profit
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  • 1999
  • Article

The "Shopping Basket": A Model for Multi-Category Purchase Incidence Decision

By: Puneet Manchanda, Asim Ansari and Sunil Gupta
Keywords: Decision Making; Sales
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  • November 1998
  • Article

Modeling Large Data Sets in Marketing

By: Sridhar Balasubramanian, Sunil Gupta, Wagner Kamakura and Michel Wedel
Keywords: Analytics and Data Science; Marketing
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  • Article

Modelling the Effect of Purchase Quantity on Consumer Choice of Product Assortment

By: Randolph E. Bucklin, Sunil Gupta and S. Siddarth
Keywords: Sales; Decision Choices and Conditions; Customers; Product
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