Publications
Publications
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- Faculty Publications (173)
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- May 1975 (Revised June 1975)
- Case
Northwestern Mutual Life Insurance Co. (C)
Keywords: Insurance Industry
- February 1974
- Case
Listerine Lozenges
- August 1973
- Case
Northwestern Mutual Life Insurance Co. (B)
- February 1973 (Revised June 1973)
- Case
Northwestern Mutual Life Insurance Co. (A)
Keywords: Insurance Industry
- February 1973 (Revised June 1973)
- Case
Listerine Antiseptic (A)
- Research Summary
Corporate Reputation
Stephen A. Greyser is undertaking an empirical analysis of
corporate reputation based on interviews conducted by Opinion Research
Corporation with more than four thousand executives in nineteen
countries. His study is examining public awareness of, familiarity
with,... View Details
- Research Summary
Marketing and Advertising and Society
Stephen A. Greyser is continuing to write on and conduct research
into the role of marketing and advertising in society. He analyzed in
'Marketing and Public Policy' the evolution of legal and consumer-based
issues over recent decades and, for a Stanford University... View Details
- Research Summary
The "New" Corporate Communications
Stephen A. Greyser continues to explore the issues and problems
organizations face as they attempt to communicate effectively with a
variety of constituencies. Greyser's work and the course to which it
contributes are structured around the business-media-publics... View Details
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