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Publications

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    • Faculty Publications  (173)

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    • All HBS Web  (120,055)
      • Faculty Publications  (173)

      Greyser, Stephen A.Remove Greyser, Stephen A. →

      ← Page 8 of 173 Results →
      • May 1987 (Revised May 1991)
      • Case

      Crafted with Pride in U.S.A. Council

      By: Stephen A. Greyser
      Keywords: Advertising; United States
      Citation
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      Greyser, Stephen A. "Crafted with Pride in U.S.A. Council." Harvard Business School Case 587-110, May 1987. (Revised May 1991.)
      • February 1987
      • Case

      Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media

      By: Stephen A. Greyser
      Keywords: Business Organization; Strategy; Air Transportation Industry
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      Greyser, Stephen A. "Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media." Harvard Business School Case 587-126, February 1987.
      • February 1987
      • Case

      PBS National Advertising Plan

      By: Stephen A. Greyser
      Keywords: Advertising; Media; Media and Broadcasting Industry
      Citation
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      Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987.
      • March 1986 (Revised February 1987)
      • Case

      Air Canada: Organizing for Public Relations and Media Relations (A)

      By: Stephen A. Greyser and Roy V. Eales
      Keywords: Business Organization; Strategy; Air Transportation Industry
      Citation
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      Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.)
      • December 1985
      • Supplement

      Marketing Edge: An Interview with Professors T.V. Bonoma and Stephen A. Greyser, Video

      By: Thomas V. Bonoma and Stephen A. Greyser
      Citation
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      Bonoma, Thomas V., and Stephen A. Greyser. "Marketing Edge: An Interview with Professors T.V. Bonoma and Stephen A. Greyser, Video." Harvard Business School Video Supplement 886-528, December 1985.
      • February 1985 (Revised May 1986)
      • Case

      Allied Van Lines, Inc.

      By: Stephen A. Greyser
      Keywords: Transportation Industry
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      Greyser, Stephen A. "Allied Van Lines, Inc." Harvard Business School Case 585-159, February 1985. (Revised May 1986.)
      • October 1982 (Revised May 1992)
      • Case

      Johnson & Johnson: The Tylenol Tragedy

      By: Stephen A. Greyser
      In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
      Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
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      Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
      • April 1982
      • Case

      Total Cereal

      By: Stephen A. Greyser and John A. Quelch
      Keywords: Food and Beverage Industry
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      Greyser, Stephen A., and John A. Quelch. "Total Cereal." Harvard Business School Case 582-114, April 1982.
      • December 1980 (Revised February 1982)
      • Case

      Fieldcrest: Cooperative Advertising

      By: Stephen A. Greyser
      Keywords: Advertising
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      Greyser, Stephen A. "Fieldcrest: Cooperative Advertising." Harvard Business School Case 581-094, December 1980. (Revised February 1982.)
      • December 1980 (Revised April 1981)
      • Case

      General Electric Co.: Appliance Division Advertising

      By: Stephen A. Greyser
      Keywords: Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry
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      Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)
      • December 1978 (Revised March 1992)
      • Case

      Archdiocese of New York

      By: Stephen A. Greyser and John A. Quelch
      A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
      Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
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      Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
      • August 1978 (Revised June 1988)
      • Case

      University of Michigan Athletic Department

      By: Stephen A. Greyser
      Keywords: Sports Industry
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      Greyser, Stephen A. "University of Michigan Athletic Department." Harvard Business School Case 179-008, August 1978. (Revised June 1988.)
      • April 1978
      • Case

      FTC and Listerine Antiseptic

      By: Stephen A. Greyser
      Keywords: Business and Government Relations; Misleading and Fraudulent Advertising; Pharmaceutical Industry
      Citation
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      Greyser, Stephen A. "FTC and Listerine Antiseptic." Harvard Business School Case 578-166, April 1978.
      • January 1978 (Revised April 1994)
      • Case

      Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion

      By: Stephen A. Greyser
      Keywords: Advertising; Marketing; Strategy; Food and Beverage Industry
      Citation
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      Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
      • July 1977 (Revised February 1978)
      • Case

      Rose Milk

      By: Stephen A. Greyser
      Keywords: Advertising; Beauty and Cosmetics Industry
      Citation
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      Greyser, Stephen A. "Rose Milk." Harvard Business School Case 578-024, July 1977. (Revised February 1978.)
      • March 1977
      • Case

      North American Soccer League (NASL)

      By: Stephen A. Greyser
      Keywords: Sports Industry; North America
      Citation
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      Greyser, Stephen A. "North American Soccer League (NASL)." Harvard Business School Case 577-139, March 1977.
      • January 1977 (Revised November 1982)
      • Case

      Gant Shirtmakers

      By: Stephen A. Greyser
      Keywords: Apparel and Accessories Industry
      Citation
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      Greyser, Stephen A. "Gant Shirtmakers." Harvard Business School Case 577-088, January 1977. (Revised November 1982.)
      • October 1976 (Revised June 1993)
      • Case

      Sunkist Growers, Inc.

      By: Stephen A. Greyser and John A. Quelch
      A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
      Keywords: Marketing Strategy; Marketing Communications; Advertising
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      Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
      • April 1976
      • Case

      Michigan Consolidated Gas Co.

      By: Stephen A. Greyser and John A. Quelch
      Keywords: Energy Industry; Michigan
      Citation
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      Greyser, Stephen A., and John A. Quelch. "Michigan Consolidated Gas Co." Harvard Business School Case 576-235, April 1976.
      • December 1975
      • Case

      St. Joseph Bank & Trust Co.

      By: Stephen A. Greyser and John A. Quelch
      Keywords: Banks and Banking; Banking Industry
      Citation
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      Greyser, Stephen A., and John A. Quelch. "St. Joseph Bank & Trust Co." Harvard Business School Case 576-113, December 1975.
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