Publications
Publications
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- All HBS Web
(120,055)
- Faculty Publications (173)
- May 1987 (Revised May 1991)
- Case
Crafted with Pride in U.S.A. Council
- February 1987
- Case
PBS National Advertising Plan
- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
- December 1985
- Supplement
Marketing Edge: An Interview with Professors T.V. Bonoma and Stephen A. Greyser, Video
By: Thomas V. Bonoma and Stephen A. Greyser
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
- April 1982
- Case
Total Cereal
By: Stephen A. Greyser and John A. Quelch
Keywords: Food and Beverage Industry
- December 1980 (Revised February 1982)
- Case
Fieldcrest: Cooperative Advertising
Keywords: Advertising
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- August 1978 (Revised June 1988)
- Case
University of Michigan Athletic Department
Keywords: Sports Industry
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
- July 1977 (Revised February 1978)
- Case
Rose Milk
- March 1977
- Case
North American Soccer League (NASL)
- January 1977 (Revised November 1982)
- Case
Gant Shirtmakers
Keywords: Apparel and Accessories Industry
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details