Publications

April 1990
Supplement

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses

By: Stephen A. Greyser and Norman Klein

Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details

Keywords: Marketing Channels; Behavior; Public Opinion; Segmentation

April 1990
Case

Gillette vs. Coniston: Communications in a Proxy Fight

By: Stephen A. Greyser and Norman Klein

Keywords: Business and Shareholder Relations; Corporate Governance; Communication; Governing and Advisory Boards

April 1990
Case

Perrier Recall: A Source of Trouble

By: Stephen A. Greyser and Norman Klein

When a laboratory discovered traces of the carcinogen benzene in bottles of Perrier, Group Perrier of America immediately announced a voluntary U.S. recall of all Perrier brand imported water. This case describes press coverage of the U.S. recall and the worldwide... View Details

Keywords: Crisis Management; Food and Beverage Industry

April 1990
Case

What Is Done Is Dun . . . & Bradstreet

By: Stephen A. Greyser and Norman Klein

Keywords: Crisis Management; Financial Services Industry

January 1990
Case

No Smoking Story

By: Stephen A. Greyser, Roy V. Eales and Norman Klein

Keywords: Health Disorders

December 1989
Case

Giant Effort to Inform Consumers

By: Stephen A. Greyser and Norman Klein

Keywords: Customers; Demand and Consumers

June 1989 (Revised July 1989)
Case

Coniston vs. Gillette: Communications in a Proxy Fight

By: Stephen A. Greyser and Norman Klein

Keywords: Business and Shareholder Relations; Corporate Governance; Communication; Governing and Advisory Boards

April 1989
Case

New England Brown Egg Council Takes on Salmonella

By: Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Perception; Agriculture and Agribusiness Industry; New England

April 1989
Case

News and No Comment at Emery Air Freight

By: Stephen A. Greyser and Norman Klein

A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to... View Details

Keywords: Reputation; Newspapers; Communication Strategy; Shipping Industry

Educators

January 1989 (Revised December 1991)
Case

British Airways: ""Go for It, America!"" Promotion (A)

Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details

Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States

Educators

January 1989
Case

Primerica Corp. (B)

By: Stephen A. Greyser and Norman Klein

Keywords: Financial Services Industry

December 1988
Case

Navistar International Corp.: Charting a New Course

By: Stephen A. Greyser and Norman Klein

November 1988
Case

Please Pass the NOTSALT

By: Stephen A. Greyser and Norman Klein

October 1988
Case

Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

Keywords: Advertising Campaigns; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Food and Beverage Industry

October 1988
Case

National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

Keywords: Advertising Campaigns; Food; Food and Beverage Industry

June 1988 (Revised May 1989)
Case

Primerica Corp. (A): How American Can Discovered Primerica

By: Stephen A. Greyser and Norman Klein

Keywords: Financial Services Industry

December 1987
Case

John Hancock Financial Services: Sports Sponsorship

Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details

Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation

Educators