Publications

Educators

Purchase

May 1991
Supplement

It Matters to Me

April 1991
Article

Winning Pricing Methods for Tough Times

By: S. A. Greyser

Keywords: Price

March 1991
Case

Beresford Packaging, Inc. (A)

March 1991
Supplement

Beresford Packaging, Inc. (B)

January 1991
Case

Volkswagen of America: Audi 5000 (A)

Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details

Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States

January 1991
Supplement

Volkswagen of America: Audi 5000 (B)

Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details

Keywords: Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States

November 1990
Case

Eastern Airlines: The ""Fight Back"" Campaign

By: Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Air Transportation Industry

September 1990
Case

Corporate News in the Los Angeles Times

By: Stephen A. Greyser and Norman Klein

Keywords: Media; Newspapers; Journalism and News Industry; Publishing Industry

August 1990
Case

General Foods Corp.: Adapting to the New Electronic Media

Keywords: Advertising; Media; Strategy; Food and Beverage Industry

August 1990
Case

NASA After Challenger: Restoring an Image

By: Stephen A. Greyser and Norman Klein

In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details

Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management

Educators

Purchase

1990
Chapter

Executives' Attitudes toward Advertising Regulation: A Survey

By: B. B. Reece and S. A. Greyser

Keywords: Management Teams; Advertising; Governing Rules, Regulations, and Reforms; Government and Politics; Attitudes; Business and Government Relations; Advertising Industry

June 1990
Supplement

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein

Supplements Perrier Recall: A Source of Trouble. View Details

Keywords: Product Launch; Food and Beverage Industry

June 1990
Case

Image of the Police

Keywords: Law Enforcement; Perception

June 1990
Case

Calizona Valley Power and Light Co.

By: Stephen A. Greyser and Norman Klein

Keywords: Utilities Industry

June 1990
Case

Coors and ""60 Minutes""

By: Stephen A. Greyser and Norman Klein

Keywords: Food and Beverage Industry

April 1990
Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein

Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details

Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations