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Publications

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    • Faculty Publications  (173)

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    • All HBS Web  (120,094)
      • Faculty Publications  (173)

      Greyser, Stephen A.Remove Greyser, Stephen A. →

      ← Page 2 of 173 Results →
      • 2018
      • Chapter

      The Trust Imperative

      By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin
      CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details
      Keywords: Trust; Business and Stakeholder Relations; Communication
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      Edelman, Richard, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin. "The Trust Imperative." Chap. 3 in The New Era of the CCO: The Essential Role of Communication in a Volatile World, edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi. New York: Business Expert Press, 2018.
      • December 2016
      • Article

      Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

      By: Ragnar Lund and Stephen A. Greyser
      This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
      Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
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      Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.
      • 2016
      • Working Paper

      More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

      By: Ragnar Lund and Stephen A. Greyser
      Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
      Keywords: Sponsorship; "Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
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      Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
      • Article

      The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize

      By: Mats Urde and Stephen A. Greyser
      The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
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      Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
      • October 2015
      • Case

      DRW Technologies

      By: Stephen A. Greyser and William Ellet
      Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his... View Details
      Keywords: Announcements; Management Style; Organizational Structure; Leadership Style; Human Resources
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      Greyser, Stephen A., and William Ellet. "DRW Technologies." Harvard Business School Brief Case 916-535, October 2015.
      • October 2015
      • Teaching Note

      DRW Technologies (Brief Case)

      By: Stephen A. Greyser and William Ellet
      Teaching note for case 916-535. This note addresses use of the case at different levels and in different courses, with considerable role play suggestions. Updated in September 2020, and now includes a supplemental section with specific experience-based guides for use... View Details
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      Greyser, Stephen A., and William Ellet. "DRW Technologies (Brief Case)." Harvard Business School Teaching Note 916-536, October 2015.
      • 2015
      • Working Paper

      Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

      By: Ragnar Lund and Stephen A. Greyser
      Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
      Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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      Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
      • 2015
      • Article

      The Nobel Prize: The Identity of a Corporate Heritage Brand

      By: Mats Urde and Stephen A. Greyser
      Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
      Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
      Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding
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      Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: The Identity of a Corporate Heritage Brand." Journal of Product & Brand Management 24, no. 4 (2015): 318–332.
      • August 2014
      • Teaching Note

      Peter Guber: The 'Me' vs. 'We' Brand

      By: Stephen A. Greyser, William Ellet and Nelson Gayton
      Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
      Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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      Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Teaching Note 915-402, August 2014.
      • 2014
      • Working Paper

      The Nobel Prize: A 'Heritage-based' Brand-oriented Network

      By: Mats Urde and Stephen A. Greyser
      Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

      Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
      Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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      Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
      • August 2014
      • Case

      Peter Guber: The 'Me' vs. 'We' Brand

      By: Stephen A. Greyser, William Ellet and Nelson Gayton
      Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
      Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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      Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Case 915-401, August 2014.
      • 2014
      • Working Paper

      Conflicts of College Conference Realignment: Pursuing Revenue, Preserving Tradition, and Assessing the Future

      By: Vadim Kogan and Stephen A. Greyser
      Over the past two years, conference realignment has taken a front seat in the college sports landscape. Economic incentives were too attractive to overlook for some universities. College football programs across the country have a lot at stake, because for many,... View Details
      Keywords: Organizational Change and Adaptation; Motivation and Incentives; Higher Education; Sports; Revenue; Emotions; Sports Industry; Education Industry
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      Kogan, Vadim, and Stephen A. Greyser. "Conflicts of College Conference Realignment: Pursuing Revenue, Preserving Tradition, and Assessing the Future." Harvard Business School Working Paper, No. 14-073, February 2014.
      • 2013
      • Working Paper

      How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

      By: Isao Okada and Stephen A. Greyser

      When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

      Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States
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      Okada, Isao, and Stephen A. Greyser. "How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars." Harvard Business School Working Paper, No. 14-029, September 2013.
      • 2013
      • Working Paper

      NBC and the 2012 London Olympics: Unexpected Success

      By: Stephen A. Greyser and Vadim Kogan
      "The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
      Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Sports Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia
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      Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
      • February 2010
      • Teaching Note

      Bank of America Sports Sponsorship (TN)

      By: Stephen A. Greyser and John L. Teopaco
      Teaching Note for [910406]. View Details
      Keywords: Sports Industry
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      Greyser, Stephen A., and John L. Teopaco. "Bank of America Sports Sponsorship (TN)." Harvard Business School Teaching Note 910-420, February 2010.
      • August 2009
      • Case

      Bank of America Sports Sponsorship

      By: Stephen A. Greyser and John L. Teopaco
      A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment. View Details
      Keywords: Cost vs Benefits; Decision Choices and Conditions; Partners and Partnerships; Management Analysis, Tools, and Techniques; Performance Evaluation; Financing and Loans; Marketing Strategy; Sports Industry
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      Greyser, Stephen A., and John L. Teopaco. "Bank of America Sports Sponsorship." Harvard Business School Case 910-406, August 2009.
      • Article

      Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century

      By: John M.T. Balmer, Helen Stuart and Stephen A. Greyser
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      Balmer, John M.T., Helen Stuart, and Stephen A. Greyser. "Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century." California Management Review 51, no. 3 (Spring 2009): 6–23.
      • Article

      Corporate Brand Reputation and Brand Crisis Management

      By: Stephen A. Greyser
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      Greyser, Stephen A. "Corporate Brand Reputation and Brand Crisis Management." Management Decision 47, no. 4 (2009): 590–602.
      • 2004
      • Working Paper

      Monarchies as Corporate Brands

      By: John M.T. Balmer, Stephen A. Greyser and Mats Urde
      Citation
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      Balmer, John M.T., Stephen A. Greyser, and Mats Urde. "Monarchies as Corporate Brands." Harvard Business School Working Paper, No. 05-002, August 2004.
      • February 2004
      • Case

      Interview with Prof. Theodore Levitt

      By: Stephen A. Greyser and John A. Quelch
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      Greyser, Stephen A., and John A. Quelch. "Interview with Prof. Theodore Levitt." Harvard Business School Multimedia/Video Case 504-801, February 2004.
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