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- All HBS Web
(117,452)
- Faculty Publications (99)
- 2005
- Chapter
Wi-Fi: Complement or Substitute for 3G?
- June 2005 (Revised September 2008)
- Class Lecture
Strategy: Building and Sustaining Competitive Advantage
By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details
Keywords: Competitive Advantage
- April 2005 (Revised June 2006)
- Case
NTT DoCoMo, Inc.: Mobile FeliCa
By: Stephen P. Bradley, Thomas R. Eisenmann, Masako Egawa and Akiko Kanno
Managers of DoCoMo, Japan's largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built into DoCoMo phones, allowing them to be used for quick and convenient retail or commuter fare payments, building... View Details
Keywords: Cost vs Benefits; Expansion; Alliances; Wireless Technology; Information Technology Industry; Communications Industry; Japan
Bradley, Stephen P., Thomas R. Eisenmann, Masako Egawa, and Akiko Kanno. "NTT DoCoMo, Inc.: Mobile FeliCa." Harvard Business School Case 805-124, April 2005. (Revised June 2006.)
- October 2004 (Revised July 2011)
- Case
AT&T 2000-2004
By: Stephen P. Bradley and Kerry Herman
Provides an update on CEO Michael Armstrong's "Project Grand Slam" strategy to build the value of AT&T by offering a complete, integrated telecommunications solution to both corporate and residential customers, including wireless and wire line telephone, Internet,... View Details
Keywords: Business Exit or Shutdown; Customers; Business or Company Management; Failure; Business and Shareholder Relations; Networks; Corporate Strategy; Internet; Wireless Technology; Value Creation; Telecommunications Industry
Bradley, Stephen P., and Kerry Herman. "AT&T 2000-2004." Harvard Business School Case 705-425, October 2004. (Revised July 2011.)
- 2004
- Class Lecture
Capturing the Value: Competitive Strategies That Work
Bradley, Stephen P. "Capturing the Value: Competitive Strategies That Work." Boston: Harvard Business School Publishing Class Lecture, 2004. Electronic. (Faculty Lecture: HBSP Product Number 7529C.)
- November 2003 (Revised June 2004)
- Background Note
China's Telecommunications Sector
By: Richard L. Nolan and Stephen P. Bradley
In mid-2003, China was the fastest-growing telecom market. Telecom subscribers are estimated at 472 million. With the size and growth of telecom, China is a hot spot for new telecom and IT technologies. Furthermore, China's sheer market power provides a strong position... View Details
Keywords: Globalized Markets and Industries; Technological Innovation; Policy; Decision Choices and Conditions; Competition; Telecommunications Industry; China
Nolan, Richard L., and Stephen P. Bradley. "China's Telecommunications Sector." Harvard Business School Background Note 904-416, November 2003. (Revised June 2004.)
- September 2003 (Revised January 2004)
- Case
Wal-Mart Stores in 2003
By: Pankaj Ghemawat, Stephen P. Bradley and Ken Mark
Examines Wal-Mart's development over three decades and provides financial and descriptive detail of its domestic operations. In 2003, Wal-Mart's Supercenter business has surpassed its domestic business as the largest generator of revenues. Its international operation... View Details
Keywords: Wages; Fairness; Corporate Strategy; Operations; Labor Unions; Problems and Challenges; Gender; Globalized Firms and Management; Competitive Advantage; Retail Industry; United States
Ghemawat, Pankaj, Stephen P. Bradley, and Ken Mark. "Wal-Mart Stores in 2003." Harvard Business School Case 704-430, September 2003. (Revised January 2004.)
- September 2003
- Supplement
Edmunds.com, Inc. (B)
By: Stephen P. Bradley and Erin Sullivan
Supplements the (A) case. View Details
Bradley, Stephen P., and Erin Sullivan. "Edmunds.com, Inc. (B)." Harvard Business School Supplement 704-016, September 2003.
- April 2003 (Revised July 2011)
- Case
eBay, Inc. (B)
By: Stephen P. Bradley and Erin Sullivan
Updates development at eBay, Inc. through June 2002. View Details
Bradley, Stephen P., and Erin Sullivan. "eBay, Inc. (B)." Harvard Business School Case 703-499, April 2003. (Revised July 2011.)
- April 2003
- Supplement
NTT DoCoMo (B)
By: Stephen P. Bradley and Erin Sullivan
Supplements the (A) case. View Details
- February 2003 (Revised April 2004)
- Case
Pharmaceutical Industry, The: Challenges in the New Century
By: Stephen P. Bradley and James Weber
Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details
Keywords: Business Model; Change; Cost; Price; Globalization; Government and Politics; Brands and Branding; Industry Growth; Society; Competition; Consolidation; Technology; Pharmaceutical Industry
Bradley, Stephen P., and James Weber. "Pharmaceutical Industry, The: Challenges in the New Century." Harvard Business School Case 703-489, February 2003. (Revised April 2004.)
- Article
NTT DoCoMo: The Future of the Wireless Internet?
Bradley, Stephen P. "NTT DoCoMo: The Future of the Wireless Internet?" Journal of Interactive Marketing 16, no. 2 (Spring 2002).
- March 2002 (Revised June 2005)
- Case
AOL Time Warner, Inc.
By: Stephen P. Bradley and Erin Sullivan
AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details
Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Telecommunications Industry; Media and Broadcasting Industry; United States
Bradley, Stephen P., and Erin Sullivan. "AOL Time Warner, Inc." Harvard Business School Case 702-421, March 2002. (Revised June 2005.)
- 2002
- Chapter
Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies
By: Stephen P. Bradley and Eric K. Clemons
Bradley, Stephen P., and Eric K. Clemons. "Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies." Chap. 4 in Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan, 78–101. New York: John Wiley & Sons, 2002.
- December 2000
- Case
Drug Wars, The: Pfizer's Hostile Bid for Warner-Lambert in 1999
By: Stephen P. Bradley and Matthew Sandoval
Describes Pfizer's hostile bid for Warner-Lambert in the fall of 1999. Allows for an evaluation of the possible synergies created and poses the question as to whether Pfizer will pay too much. View Details
Bradley, Stephen P., and Matthew Sandoval. "Drug Wars, The: Pfizer's Hostile Bid for Warner-Lambert in 1999." Harvard Business School Case 701-009, December 2000.
- October 2000
- Case
CDnow (B)
By: Stephen P. Bradley and Christina Akers
Supplements the (A) case. View Details
Keywords: Marketing Strategy; Distribution Channels; Competition; Competitive Strategy; Value Creation
Bradley, Stephen P., and Christina Akers. "CDnow (B)." Harvard Business School Case 701-047, October 2000.
- October 2000
- Case
CDNow (A)
By: Stephen P. Bradley, Christina Akers and Howard Reitz
With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com.... View Details
Keywords: Marketing Strategy; Distribution Channels; Competition; Competitive Strategy; Value Creation
Bradley, Stephen P., Christina Akers, and Howard Reitz. "CDNow (A)." Harvard Business School Case 701-046, October 2000.
- October 2000 (Revised September 2002)
- Case
NTT DoCoMo (A): The Future of the Wireless Internet?
By: Stephen P. Bradley and Matthew Sandoval
NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market. View Details
Keywords: Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competitive Strategy; Expansion; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Telecommunications Industry; Japan
Bradley, Stephen P., and Matthew Sandoval. "NTT DoCoMo (A): The Future of the Wireless Internet?" Harvard Business School Case 701-013, October 2000. (Revised September 2002.)
- autumn 2000
- Article
eBay, Inc.
By: Stephen P. Bradley and Kelley Porter
Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Journal of Interactive Marketing 14, no. 4 (autumn 2000). (Reprint of Harvard Business Case No. 700-007.)
- September 2000
- Case
Quokka Sports
By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details
Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry
Bradley, Stephen P., Thomas R. Eisenmann, Stephanie Mason Ogborne, and Julie C. Toscano. "Quokka Sports." Harvard Business School Case 701-011, September 2000.