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Publications
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(120,199)
- Faculty Publications (302)
- June 2023
- Teaching Note
Oriental Land Co., Ltd. — Tokyo Disney Resort
By: Ramon Casadesus-Masanell and Akiko Kanno
Teaching Note for HBS Case No. 720-460. View Details
- May 2023 (Revised June 2023)
- Case
Novartis (A): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
- May 2023 (Revised June 2023)
- Supplement
Novartis (B): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
- May 2023 (Revised June 2023)
- Supplement
Novartis (C): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
- March 2023 (Revised May 2025)
- Case
On (A)
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
- November 2022
- Supplement
How is the e-bike market developing
- November 2022
- Supplement
What are the lessons learned from the e-bike business for other Bosch divisions
- November 2022
- Supplement
What are the lessons learned to make intrapreneurship successful in a large company
- November 2022
- Supplement
What were the internal challenges for a technology company like Bosch
- November 2022
- Supplement
What were the main external barriers to entering the e-bike market
- November 2022
- Supplement
Why component supplier and not as a OEM
- November 2022
- Supplement
Why did you decide to go into the e-bike market
- November 2022
- Supplement
Why haven't other automotive suppliers taken the same step at this time
- November 2022
- Supplement
Why was Bosch so successful in the e-bike market
- June 2022 (Revised October 2022)
- Case
Bosch (A): Entering the Electric Bike Market?
By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
- June 2022 (Revised October 2022)
- Supplement
Bosch (B): Entering the Electric Bike Market
By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung