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- Teaching Interest
Overview
By: Rajiv Lal
I will be teaching the First Year Marketing course next year. View Details
- Research Summary
Overview
By: Rajiv Lal
Developing a course for our MBA students on the opportunities and challenges in Building a Business around Smart Connected Products/IoT View Details
- Research Summary
Recent Strategies in the U.S. Grocery Industry
By: Rajiv Lal
Rajiv Lal's work comparing the benefits of EDLP and Hi-Lo strategies in the grocery industry indicates that while EDLP grocery retailers may not be able to benefit from traditional costs savings associated with this strategy, these retailers still benefit from the use... View Details
- Research Summary
Retail and the Internet
By: Rajiv Lal
The emergence of new technology, increasing number of new retail formats and the emphasis on store brands are contributing factors to enormous changes taking place in retailing. Rajiv Lal's work on the use of the Internet by retailers calls into question the... View Details
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