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Publications

Publications

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  • All HBS Web  (120,050)
    • Faculty Publications  (167)

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    • All HBS Web  (120,050)
      • Faculty Publications  (167)

      Lal, RajivRemove Lal, Rajiv →

      ← Page 9 of 167 Results
      • December 1984
      • Article

      An Approach for Developing an Optimal Discount Pricing Policy

      By: R. Lal and Richard Staelin
      Keywords: Price; Policy
      Citation
      Find at Harvard
      Related
      Lal, R., and Richard Staelin. "An Approach for Developing an Optimal Discount Pricing Policy." Management Science 30, no. 12 (December 1984).
      • Teaching Interest

      Executive Education: Leading Growth through Customer Centricity — India

      By: Rajiv Lal

      Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details

      • Research Summary

      Internet of Things

      By: Rajiv Lal
      Book chapters View Details
      • Teaching Interest

      Overview

      By: Rajiv Lal
      I will be teaching the First Year Marketing course next year. View Details
      • Research Summary

      Overview

      By: Rajiv Lal
      Developing a course for our MBA students on the opportunities and challenges in Building a Business around Smart Connected Products/IoT View Details
      Keywords: IoT; Smart Connected Products
      • Research Summary

      Recent Strategies in the U.S. Grocery Industry

      By: Rajiv Lal
      Rajiv Lal's work comparing the benefits of EDLP and Hi-Lo strategies in the grocery industry indicates that while EDLP grocery retailers may not be able to benefit from traditional costs savings associated with this strategy, these retailers still benefit from the use... View Details
      • Research Summary

      Retail and the Internet

      By: Rajiv Lal
      The emergence of new technology, increasing number of new retail formats and the emphasis on store brands are contributing factors to enormous changes taking place in retailing. Rajiv Lal's work on the use of the Internet by retailers calls into question the... View Details
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