Publications

November 1996 (Revised April 1999)
Case

United Way of Southeastern New England (UWSENE)

By: Robert S. Kaplan and Ellen L. Kaplan / RA

A regional United Way organization, a nonprofit already active in total quality management, implements a Balanced Scorecard to link its strategic planning objectives with day-to-day operations, and is able to translate its vision and strategy into objectives and... View Details

Keywords: Balanced Scorecard; Nonprofit Organizations; Governing and Advisory Boards; Strategy; United States

Article

Knowing the Score

By: Robert S. Kaplan and David Norton

October 1996 (Revised April 1998)
Case

Mobil USM&R (D): Gasoline Marketing

Mobil US Marketing & Refining has shifted from a centralized staff-driven organization to decentralized business-units. Staff functions now must negotiate service agreements with a buyer's committee consisting of representatives from the profit-center business units.... View Details

Keywords: Balanced Scorecard; Management Teams; Human Resources; Agreements and Arrangements; Organizational Change and Adaptation; Customers; Situation or Environment; Business Units; Energy Industry; Mining Industry; United States

September 1996 (Revised September 1999)
Case

Mobil USM&R (A): Linking the Balanced Scorecard

The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details

Keywords: Organizational Change and Adaptation; Measurement and Metrics; Management Practices and Processes; Organizational Design; Balanced Scorecard; Corporate Strategy; Mining Industry; Energy Industry

September 1996 (Revised April 1998)
Case

Mobil USM&R (B): New England Sales and Distribution

The general manager of a local gasoline/distillate sales and distribution business unit must communicate a new strategy to the unit's 300 employees. An initial strategic planning exercise identified a high-priority list of opportunities that blended the parent... View Details

Keywords: Balanced Scorecard; Adoption; Strategic Planning; Customization and Personalization; Management Practices and Processes; Growth and Development Strategy; Measurement and Metrics; Motivation and Incentives; Performance Evaluation; Energy Industry; Mining Industry; United States

September 1996 (Revised May 1997)
Case

Mobil USM&R (C): Lubricants Business Unit

The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details

Keywords: Balanced Scorecard; Employees; Customization and Personalization; Performance Evaluation; Measurement and Metrics; Management Teams; Projects; Energy Industry; Mining Industry; United States

fall 1996
Article

Linking the Balanced Scorecard to Strategy

By: Robert S. Kaplan and David Norton

Keywords: Balanced Scorecard; Strategy

September–October 1996
Article

Strategic Learning and the Balanced Scorecard

By: Robert S. Kaplan and David Norton

Keywords: Strategy; Learning; Balanced Scorecard

1996
Book

The Balanced Scorecard: Translating Strategy into Action

By: Robert S. Kaplan and David P. Norton

Keywords: Balanced Scorecard

April 1996 (Revised April 1996)
Case

Activity-Based Management at Stream International

By: Robert S. Kaplan and Norman Klein

Stream International's Crawfordsville, Indiana facilities undertake the design and implementation of an activity-based costing project. After analyzing the costs assigned to 161 work activities, Crawfordsville managers present five proposals for change based on ABM... View Details

Keywords: Organizational Change and Adaptation; Change Management; Activity Based Costing and Management; Indiana

March 1996
Case

Provigo, Inc.

By: Kenneth A. Merchant and Robert S. Kaplan

March 1996
Case

Graves Industries, Inc.

By: Kenneth A. Merchant and Robert S. Kaplan

March 1996 (Revised May 1996)
Case

Natomas North America

By: Kenneth A. Merchant and Robert S. Kaplan

Keywords: North America

February 1996
Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details

Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry

February 1996 (Revised November 2003)
Case

Indianapolis: Activity-Based Costing of City Services (A)

A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the city managers want to know the current cost of performing these services with the municipal workers. Existing... View Details

Keywords: Cost Management; Public Sector; Activity Based Costing and Management; Service Delivery; Privatization; City; Indianapolis

February 1996 (Revised June 1996)
Supplement

Indianapolis: Activity-Based Costing of City Services (B)

Supplements the (A) case. View Details

Keywords: City; Service Operations; Infrastructure; Service Industry; Indiana

January 1996 (Revised July 1996)
Case

Rabobank Nederland

By: Kenneth A. Merchant and Robert S. Kaplan

Describes the account manager's role and the history of one credit application. The purpose is to evaluate various methods the bank uses to influence account managers' behaviors. Also describes some alternatives being considered to improve the information systems used... View Details

Keywords: Financial Management; Managerial Roles; Accounting; Information Management; Banks and Banking; Power and Influence; Banking Industry; Netherlands