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Publications
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(120,288)
- Faculty Publications (728)
- June 1993 (Revised April 1998)
- Case
COMCO Holding AG (B): COMCO Martech
COMCO Martech was a new breed of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a five-year period through tie-ups with small, start-up companies. Whereas a typical COMCO venture provided services to a large German retailer, was... View Details
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details
- January 1993 (Revised October 1993)
- Case
COMCO Holding AG
- 1992
- Book
The Challenge of Organizational Change: How Companies Experience It and Leaders Guide It
By: R. M. Kanter, B. Stein and T. D. Jick
- February 1992 (Revised December 1992)
- Case
European Retail Alliance: (Ahold--The Netherlands, Argyll--United Kingdom, Casino--France)
- January 1992 (Revised August 1992)
- Case
Nichols Institute Diagnostics Trading S.A.--1988
- January 1992
- Article
Engines of Progress V: New England Electric Systems NEES Energy
By: R. M. Kanter, G. Quinn and J. North