Publications
Publications
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(120,125)
- Faculty Publications (416)
- February 2008 (Revised August 2012)
- Background Note
Note on Medical Travel
By: Regina E. Herzlinger and Sara Green
Background notes for MedVal and Fortis case studies. View Details
- February 2008 (Revised August 2014)
- Case
MedVal Ventures
Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from the U.S. to India for elective non-emergency surgeries. View Details
- January 2008 (Revised August 2012)
- Case
Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida
By: Regina E. Herzlinger and Grady Clouse
The BCBS of Florida is contemplating whether to enter the consumer-driven health care market and if so, whether to target such groups—and individuals—and in which of its geographic markets, and how. View Details
- 2009
- Book
Who Killed Health Care? America's $2 Trillion Medical Problem—and the Consumer-Driven Cure
A best seller in its category, with many printings. It has been recognized by the U.S. Chamber of Commerce as one of the books that made a difference in public policy in 2008. View Details
- August 2006 (Revised February 2021)
- Case
Anthem, Inc.
Describes the U.S. Health Care industry and WellPoint's background, market growth strategies, and potential as an investment option. View Details
- August 2006 (Revised August 2012)
- Background Note
Connectivity in Health Care
By: Regina E. Herzlinger and Alfred Martin
This note describes the current state of information technology connectivity in the health care sector. View Details
- August 2006 (Revised September 2006)
- Case
Scopie's Enlarged Gland Shrinker
Describes a firm that markets a laser for a fictional problem. Asks readers to evaluate Scopie's marketing and production strategy (it plans to start in India and then expand to the United States) and its long-term viability. View Details
- July 2006 (Revised August 2012)
- Background Note
Innovating in Health Care-Glossary
Provides a glossary of terms used in Harvard Business School's Innovating in Health Care, 2006, Course. View Details
- May 2006
- Article
Why Innovation in Health Care Is So Hard
- June 2005 (Revised August 2006)
- Exercise
New Sector Alliance (B)
By: Regina E. Herzlinger and Louisa Neissa
Supplements the (A) case. View Details
- April 2005 (Revised August 2012)
- Supplement
MedCath Corporation (B)
By: Regina E. Herzlinger and Louisa Neissa
Supplements the (A) case. A rewritten version of an earlier case. View Details
- September 2004 (Revised July 2006)
- Supplement
Battle of the Bulge: Private and Public Solutions for Obesity (B)
By: Regina E. Herzlinger and Louisa Neissa
Supplements the (A) case. View Details