Publications
Publications
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- All HBS Web
(120,119)
- Faculty Publications (371)
- August 1996 (Revised May 1997)
- Case
Delta & Pine Land: Measuring the Value of Transgenic Cotton
By: Ray A. Goldberg and Charlotte A. Tasker
Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details
- December 1995 (Revised March 1996)
- Case
Nestle and the Twenty-First Century
By: Ray A. Goldberg and Elizabeth Ashcroft
A leading food company rethinks its future in the global food system by major geographical areas. View Details
- December 1995 (Revised February 1996)
- Case
Grupo Porcicola Mexicano: "El Nuevo Cerdo"
By: Ray A. Goldberg and Charlotte A. Tasker
Keywords: Mexico
- December 1995
- Case
Precision Agriculture: The Vigoro Corporation
By: Ray A. Goldberg and Charlotte A. Tasker
- November 1995 (Revised February 1996)
- Case
Monsanto Company: The Coming of Age of Bio-Technology
By: Ray A. Goldberg and Thomas N. Urban Jr
Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future? View Details
- November 1995 (Revised November 1995)
- Case
Charoen Pokphand: The New Conglomerate
By: Ray A. Goldberg, Jane L. Wertz and Thomas N. Urban Jr
Keywords: Business Conglomerates
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
- October 1995
- Case
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
- September 1995 (Revised October 1995)
- Case
Loblaw Companies Limited: Differentiation in the 90s and Beyond
By: Ray A. Goldberg, Thomas N. Urban Jr and Jane L. Wertz
Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this. View Details
- September 1995 (Revised November 1995)
- Case
Pioneer Hi-Bred International, Inc.: Partnering in the '90s
By: Ray A. Goldberg and Thomas N. Urban Jr
- February 1995
- Case
The Ivanovas: A Family Business
By: Ray A. Goldberg, Ralph Hoagland and Marina Paltseva
Keywords: Family Business
- February 1995
- Case
Torgovy Dom Preobrazhensky: Privatization of a Moscow Cold Storage Wholesaler
By: Ray A. Goldberg and Noreena Hertz
- January 1995
- Case
Kherson Canning: Firm-Level Strategic Planning in Ukraine
By: Ray A. Goldberg, Don Daniels and David Neubert
- December 1994
- Case
Stonyfield-Petro and the Harris Group: Forming Joint Ventures in the New Russia
By: Ray A. Goldberg and Paul D Harris
- November 1994
- Case
American Rice, Inc. in Vietnam
By: Ray A. Goldberg and Quintus Travis
Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details