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    • All HBS Web  (120,056)
      • Faculty Publications  (371)

      Goldberg, Ray A.Remove Goldberg, Ray A. →

      ← Page 4 of 371 Results →
      • October 2005 (Revised May 2007)
      • Case

      Friona Industries: Delivering Better Beef

      By: Ray A. Goldberg, Carin-Isabel Knoop and Mary L. Shelman
      CEO James Herring of Friona Industries, a leading U.S. cattle feedlot operator, has a history of leadership in the highly fragmented and often contentious U.S. beef industry. Friona has established relationships up and down the beef production chain to provide... View Details
      Keywords: Production; Quality; Leadership; Price; Partners and Partnerships; Sales; Food and Beverage Industry; Texas; United States
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      Goldberg, Ray A., Carin-Isabel Knoop, and Mary L. Shelman. "Friona Industries: Delivering Better Beef." Harvard Business School Case 906-405, October 2005. (Revised May 2007.)
      • December 2004 (Revised February 2005)
      • Case

      Exporting Spanish Olive Oil to the U.S. Market

      By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
      Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details
      Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy
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      Goldberg, Ray A., Hal Hogan, and Miguel Angel Llano Irusta. "Exporting Spanish Olive Oil to the U.S. Market." Harvard Business School Case 905-408, December 2004. (Revised February 2005.)
      • November 2004
      • Case

      The Electronic Product Code: Future Impact on the Global Food System

      By: Ray A. Goldberg and James Weber
      The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details
      Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
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      Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
      • November 2004
      • Case

      Deere & Company

      By: Ray A. Goldberg and Hal Hogan
      John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer. View Details
      Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Construction Industry
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      Goldberg, Ray A., and Hal Hogan. "Deere & Company." Harvard Business School Case 905-406, November 2004.
      • October 2004
      • Case

      DNA Traceability at Maple Leaf Foods

      By: Ray A. Goldberg, Joan McRobbie and Matthew L. Reisman
      Maple Leaf Foods is concerned about the bovine spongiform encephalopathy (Mad Cow Disease) issue in Canada and the reputation of Canadian meat products in the domestic and global markets. DNA can now trace products from sow and piglets to consumer pork products.... View Details
      Keywords: Food; Globalization; Nutrition; Performance Efficiency; Performance Improvement; Safety; Technology Adoption; Food and Beverage Industry; Canada
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      Goldberg, Ray A., Joan McRobbie, and Matthew L. Reisman. "DNA Traceability at Maple Leaf Foods." Harvard Business School Case 905-407, October 2004.
      • October 2004 (Revised November 2004)
      • Case

      AWB Limited

      By: Ray A. Goldberg and Hal Hogan
      Discusses how to evaluate the performance of the Australia Wheat Board in meeting the needs of its Australian wheat farmers and global consumers. Includes color exhibits. View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Globalized Markets and Industries; Performance Effectiveness; Performance Evaluation; Agriculture and Agribusiness Industry; Australia
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      Goldberg, Ray A., and Hal Hogan. "AWB Limited." Harvard Business School Case 905-401, October 2004. (Revised November 2004.)
      • September 2004 (Revised January 2005)
      • Case

      Brazil's WTO Cotton Case: Negotiation Through Litigation

      By: Ray A. Goldberg, Robert Lawrence and J. Katherine Milligan
      Brazil has just won a case action against the U.S. cotton agriculture program at the World Trade Organization. What does this mean for future agricultural programs in the United States? For future trade policies of the United States, Brazil, and others in the global... View Details
      Keywords: Developing Countries and Economies; Trade; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Policy; Lawsuits and Litigation; Negotiation Process; Negotiation Types; Agriculture and Agribusiness Industry; United States; Brazil
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      Goldberg, Ray A., Robert Lawrence, and J. Katherine Milligan. "Brazil's WTO Cotton Case: Negotiation Through Litigation." Harvard Business School Case 905-405, September 2004. (Revised January 2005.)
      • March 2004 (Revised August 2004)
      • Case

      Restricting Foods of Minimal Nutritional Value in Texas Public Schools

      By: Ray A. Goldberg and Hal Hogan
      The Commission of Agriculture in Texas wants to improve the nutritional quality of the school lunch program to help fight obesity in students. It needs the cooperation of the soft drink industry to change their products and the manner in which they provide financial... View Details
      Keywords: Government and Politics; Business and Government Relations; Nutrition; Food; Quality; Education; Education Industry
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      Goldberg, Ray A., and Hal Hogan. "Restricting Foods of Minimal Nutritional Value in Texas Public Schools." Harvard Business School Case 904-420, March 2004. (Revised August 2004.)
      • November 2003 (Revised January 2004)
      • Case

      XS, Inc.

      By: Ray A. Goldberg and Joan McRobbie
      XS, Inc. created a seller and buyer Internet for the $200 billion farm supply industry. How can this start-up remain the nonpartisan hub of this network, and how will it aid in the traceability of the U.S. food system? View Details
      Keywords: Internet and the Web; Food; System; Business Startups; Agribusiness; United States
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      Goldberg, Ray A., and Joan McRobbie. "XS, Inc." Harvard Business School Case 904-417, November 2003. (Revised January 2004.)
      • November 2003 (Revised March 2004)
      • Case

      Can Florida Orange Growers Survive Globalization?

      By: Ray A. Goldberg and Hal Hogan
      Florida Citrus Department has to deal with increasing competition from Brazil. What position should the industry take on its existing tariff? Who benefits? Who loses? View Details
      Keywords: Cost vs Benefits; Trade; Price; Globalized Markets and Industries; Goods and Commodities; Competition; Competitive Strategy
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      Goldberg, Ray A., and Hal Hogan. "Can Florida Orange Growers Survive Globalization?" Harvard Business School Case 904-415, November 2003. (Revised March 2004.)
      • October 2003 (Revised January 2004)
      • Case

      BSE in Canada

      By: Ray A. Goldberg and Kevin Allison
      A cow was determined to have Bovine Spongiform Encephalopathy in Canada, which closed its beef exports to the United States and 39 other countries. What future action should be taken, and how will country of origin specification and traceability take place in the... View Details
      Keywords: Animal-Based Agribusiness; Trade; Food; Globalized Markets and Industries; Health; Food and Beverage Industry; Health Industry; Canada
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      Goldberg, Ray A., and Kevin Allison. "BSE in Canada." Harvard Business School Case 904-413, October 2003. (Revised January 2004.)
      • October 2003 (Revised February 2004)
      • Case

      Launching the European Food Safety Authority

      By: Ray A. Goldberg and Hal Hogan
      The first food safety commission is established for the European Union. How does it handle food safety, scientific evaluations, and people's attitudes toward scientific changes in food growing and processing--for example, genetically modified organisms? View Details
      Keywords: Food; Safety; Nutrition; Policy; Food and Beverage Industry; European Union
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      Goldberg, Ray A., and Hal Hogan. "Launching the European Food Safety Authority." Harvard Business School Case 904-414, October 2003. (Revised February 2004.)
      • October 2003 (Revised January 2004)
      • Case

      Global Farmer and the Future of Soybean Production, The

      By: Ray A. Goldberg and Kevin M. Allison
      Three farmers from three different countries are looking at the global soybean system and how to position themselves in the future. View Details
      Keywords: Animal-Based Agribusiness; Trade; Globalized Markets and Industries; Food; Strategic Planning; Forecasting and Prediction; Agriculture and Agribusiness Industry; Food and Beverage Industry
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      Goldberg, Ray A., and Kevin M. Allison. "Global Farmer and the Future of Soybean Production, The." Harvard Business School Case 904-402, October 2003. (Revised January 2004.)
      • December 2002 (Revised April 2007)
      • Case

      Cargill (A)

      By: Ray A. Goldberg and Jose M. M. Porraz
      Cargill is one of the world's leading marketers, processors, and distributors of agricultural, food, industrial, and financial products. In 1998, the company decided to develop a strategic intent to restructure and refocus the company. It did so in response to the... View Details
      Keywords: Business Strategy; Agribusiness; Restructuring; Industry Structures; Global Strategy; Genetics; Demand and Consumers; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Jose M. M. Porraz. "Cargill (A)." Harvard Business School Case 903-420, December 2002. (Revised April 2007.)
      • December 2002 (Revised June 2003)
      • Case

      Rabobank Group: Leadership Role in Global Agribusiness

      By: Ray A. Goldberg and Hal Hogan
      The largest global agribusiness bank has lost its triple A rating and is rethinking its global strategy as the leading global food and agribusiness bank. How does it position itself in the vertical value-added global food system? View Details
      Keywords: Agribusiness; Globalization; Finance; Risk Management; Global Strategy; Value Creation; Banking Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Hal Hogan. "Rabobank Group: Leadership Role in Global Agribusiness." Harvard Business School Case 903-421, December 2002. (Revised June 2003.)
      • December 2002 (Revised May 2003)
      • Case

      Fonterra: Taking on the Dairy World

      By: Ray A. Goldberg and Jose M. M. Porraz
      Fonterra was a cooperatively owned dairy company--New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and... View Details
      Keywords: Cooperative Ownership; Animal-Based Agribusiness; Trade; Global Strategy; Food; Business Model; Developing Countries and Economies; Competitive Strategy; Demand and Consumers; Agriculture and Agribusiness Industry; Food and Beverage Industry; New Zealand
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      Goldberg, Ray A., and Jose M. M. Porraz. "Fonterra: Taking on the Dairy World." Harvard Business School Case 903-413, December 2002. (Revised May 2003.)
      • November 2002 (Revised June 2003)
      • Case

      Monsanto: Leadership in a New Environment

      By: Ray A. Goldberg, James Weber and James M Beagle
      Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits. View Details
      Keywords: Research and Development; Science-Based Business; Food; Business or Company Management; Agribusiness; Industry Growth; Customer Focus and Relationships; Globalization; Leadership; Biotechnology Industry; Agriculture and Agribusiness Industry; United States
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      Goldberg, Ray A., James Weber, and James M Beagle. "Monsanto: Leadership in a New Environment." Harvard Business School Case 903-419, November 2002. (Revised June 2003.)
      • November 2002 (Revised April 2003)
      • Case

      Charoen Pokphand Group: A Renewed Focus

      By: Ray A. Goldberg and Cate Reavis
      As one of Asia's biggest agriindustrial conglomerates, Charoen Pokphand, although solidly positioned in Thailand, was facing an increasingly competitive and complex business environment in China, where it made 30% of revenues. A change in management of the family-owned... View Details
      Keywords: Change Management; Agribusiness; Business Conglomerates; Family Business; Competition; Restructuring; Partners and Partnerships; Agriculture and Agribusiness Industry; Thailand; China
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      Goldberg, Ray A., and Cate Reavis. "Charoen Pokphand Group: A Renewed Focus." Harvard Business School Case 903-415, November 2002. (Revised April 2003.)
      • November 2002 (Revised May 2003)
      • Case

      DaChan Great Wall Group

      By: Ray A. Goldberg and Cate Reavis
      Describes the challenges facing a leading Taiwanese agribusiness concern as it competes in an increasingly complex business environment in China. View Details
      Keywords: Agribusiness; Brands and Branding; Competition; Agriculture and Agribusiness Industry; Taiwan; China
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      Goldberg, Ray A., and Cate Reavis. "DaChan Great Wall Group." Harvard Business School Case 903-416, November 2002. (Revised May 2003.)
      • November 2002 (Revised May 2003)
      • Case

      ConAgra Foods

      By: Ray A. Goldberg and Ingrid Vargas
      In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the... View Details
      Keywords: Corporate Strategy; Leading Change; Change Management; Organizational Change and Adaptation; Food; Agribusiness; Product; Business Processes; Management Teams; Expansion; Brands and Branding; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
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      Goldberg, Ray A., and Ingrid Vargas. "ConAgra Foods." Harvard Business School Case 903-412, November 2002. (Revised May 2003.)
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