Publications

September 1984 (Revised May 1985)
Teaching Note

Federated Industries (A) TN

Teaching Note for (9-585-104). View Details

Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States

September 1984
Teaching Note

Great American Knitting Mills: Gold Toe Socks, Teaching Note

Teaching Note for (9-581-144). View Details

September 1984 (Revised March 1993)
Background Note

Marketing Planning and Organization

Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details

Keywords: Marketing Strategy; Planning; Design

September 1984 (Revised May 1985)
Teaching Note

National Electric Supply Co., Teaching Note

September 1984 (Revised January 1996)
Teaching Note

San Fabian Supply Co. (Philippines), Teaching Note

Teaching Note for (9-582-104). View Details

September 1984 (Revised November 1988)
Teaching Note

Sealed Air Corp., Teaching Note

Teaching Note for (9-582-103). View Details

September 1984 (Revised April 1986)
Teaching Note

U.S. Retail Coffee Market (A) & (B) and Brim (A) & (B) Coffee Series, Teaching Note

September 1984 (Revised November 1985)
Teaching Note

Vicks Health Care Division: Project Scorpio (A), (B), (B1), (C), and (C), Student Assignment, Teaching Note

Teaching Note for (9-582-039), (9-582-040), (9-582-041), (9-582-042), and (9-583-009). View Details

September 1984
Teaching Note

Dunfey Hotels Corp., Teaching Note

By: Robert J. Dolan and Christopher H. Lovelock

Teaching Note for (9-581-114). View Details

September 1984 (Revised October 1987)
Background Note

Note on Industry/Market Strategy

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September 1984 (Revised October 1992)
Background Note

Distribution Policy

Presents some fundamental principles of channels of distribution management. View Details

Keywords: Distribution Channels

September 1984
Background Note

Marketing Research: An Overview of Research Methods

Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details

Keywords: Marketing Strategy; Mathematical Methods

September 1984 (Revised October 1992)
Background Note

Pricing Policy

Presents fundamental pricing principles. View Details

Keywords: Price

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (A)

Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany