Publications
Publications
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(118,342)
- Faculty Publications (197)
- April 1993 (Revised June 1993)
- Case
Northern Telecom (B): The Norstar Launch
By: Robert J. Dolan
Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
- April 1993 (Revised June 1993)
- Case
Bayerische Motoren Werke AG (BMW)
By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
- June 1992
- Teaching Note
General Mills, Inc.: Yoplait Custard-Style Yogurt (A) and (B), Teaching Note
By: Robert J. Dolan
Teaching Note for (9-586-087) and (9-586-088). View Details
- June 1992
- Teaching Note
MSA: The Software Company--Planning the AMAPs Product Line, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-590-069). View Details
- June 1992
- Teaching Note
Techsonic Industries, Inc.: HUMMINBIRD - New Products, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-591-007). View Details
- June 1992
- Teaching Note
Johnson Wax: Enhance (A) and (B), Teaching Note
By: Robert J. Dolan
Teaching Note for (9-583-046) and (9-584-009). View Details
- June 1992
- Teaching Note
Strategic Industry Model: Emergent Technologies, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-592-086). View Details
- June 1992
- Teaching Note
Barco Projection Systems (A): Worldwide Niche Marketing, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-591-133). View Details
- May 1992
- Teaching Note
Henkel Group: Umbrella Branding and Globalization Decisions, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-585-185). View Details
- March 1992 (Revised June 1992)
- Background Note
Strategic Industry Model: Emergent Technologies
By: Robert J. Dolan
Describes computer model and output from conjoint analysis and perceptual mapping for product line planning. View Details
- March 1992
- Background Note
Researching and Monitoring Consumer Markets
By: Robert J. Dolan
Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details
- January 1992
- Teaching Note
New York Life Insurance Co.: Pension Department, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-591-051). View Details
- October 1991
- Background Note
Market Research
By: Robert J. Dolan
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details
- August 1991
- Background Note
Industrial Market Research: Beta Test Site Management
By: Robert J. Dolan
Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development. View Details
- August 1991
- Background Note
Managing the New Product Development Process
By: Robert J. Dolan
Describes how the new product development program is most efficiently managed. View Details
- July 1991 (Revised March 1992)
- Background Note
Matching the Process of Product Development to Its Context
By: Robert J. Dolan