Publications
Publications
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(120,199)
- Faculty Publications (197)
- April 1997
- Teaching Note
Eastman Kodak Company: Funtime Film TN
By: Robert J. Dolan
Teaching Note for (9-594-111). View Details
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
- January 1997 (Revised February 1997)
- Case
Marketing a President: Advertising in the 1996 U.S. Presidential Election Campaign
By: David J. Arnold and Robert J. Dolan
- February 1996 (Revised June 1997)
- Case
Northern Telecom (B)
By: Robert J. Dolan and Sylvie Ryckebusch
Documents two problems in the product development process of Northern Telecom's new Greenwich key systems product line. These problems are due to the conflicting goals of the marketing, design, and manufacturing groups in the product development team. A rewritten... View Details
- November 1995 (Revised June 1997)
- Case
Northern Telecom (C): Norstar Is Born
By: Robert J. Dolan and Sylvie Ryckebusch
Documents the successful launch of Northern Telecom's Norstar Key Systems product line. A rewritten version of an earlier case. View Details
- November 1995 (Revised June 1997)
- Case
Northern Telecom (A): AdVantage & DisadVantage
By: Robert J. Dolan and Sylvie Ryckebusch
Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
- March 1995 (Revised March 2001)
- Case
The Black & Decker Corporation (A): Power Tools Division
By: Robert J. Dolan
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details
- March 1995 (Revised June 1995)
- Supplement
The Black & Decker Corporation (B): "Operation Sudden Impact"
By: Robert J. Dolan
Describes Black & Decker's strategy for the tradesmen market. View Details
- March 1995
- Supplement
The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94
By: Robert J. Dolan
Describes the initial results of Black & Decker's strategy in the United States. View Details
- March 1995
- Supplement
The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan
By: Robert J. Dolan
Describes Black & Decker's challenges in international markets, particularly in Europe and Japan. View Details
- March 1995 (Revised April 1995)
- Case
NIKE Inc. in the 1990s (A): New Directions
By: Robert J. Dolan
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details
- March 1995 (Revised April 1995)
- Case
NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994
By: Robert J. Dolan
Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke. View Details
- February 1994 (Revised May 1995)
- Case
Eastman Kodak Co.: Funtime Film
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details
- February 1994
- Teaching Note
Bayerische Motoren Werke AG (BMW) TN
By: Robert J. Dolan
Teaching Note for (9-593-082). View Details
- October 1993 (Revised September 1994)
- Case
Northern Telecom (A): Greenwich Investment Proposal (Condensed)
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
- September 1993
- Article
Maximizing the Utility of Customer Product Testing: Beta Test Design and Management
By: R. J. Dolan
- April 1993 (Revised May 1993)
- Case
Northern Telecom (A): Greenwich Investment Proposal
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details