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Deshpande, RohitRemove Deshpande, Rohit →

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  • Article

Patterns of Research Use in Private and Public Sectors

By: Rohit Deshpandé and G. Zaltman
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  • 1983
  • Article

Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk

By: Rohit Deshpandé and Wayne D. Hoyer
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  • 1983
  • Report

Profiling the Mexican-American Consumer: An Empirical Study of Attitudes Towards Business and Government and Hispanic Consumption Patterns

By: Rohit Deshpandé and Wayne D. Hoyer
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  • Article

The Organizational Context of Market Research Use

By: Rohit Deshpandé
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  • Article

Factors Affecting the Consumption of Market Research: A Path Analysis

By: Rohit Deshpandé and Gerald Zaltman
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  • 1982
  • Article

Low Involvement Decision Processes: The Importance of Choice Tactics

By: Rohit Deshpandé, Wayne D. Hoyer and Scott Jeffries
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  • 1982
  • Article

Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity

By: Rohit Deshpandé and Wayne D. Hoyer
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  • Article

Action and Enlightenment Functions of Research: Comparing Private and Public Sector Perspectives

By: Rohit Deshpandé
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  • 1981
  • Article

A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy

By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
Keywords: Information; Consumer Behavior; Research
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  • 1981
  • Article

Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study

By: Rohit Deshpandé and S. Jeffries
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  • 1982
  • Article

Correlates of Deficient Consumer Environments: The Case of the Elderly

By: Rohit Deshpandé and S. Krishnan
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details
Keywords: Consumer Behavior; Age; Information
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  • 1981
  • Chapter

The Characteristics of Knowledge Use: Corporate and Public Policy Insights

By: Rohit Deshpandé and Gerald Zaltman
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  • 1981
  • Chapter

The Characteristics of Knowledge Use: Corporate and Public Policy Insights

By: Rohit Deshpandé and Gerald Zaltman
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  • 1980
  • Article

Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model

By: Rohit Deshpandé and S. Krishnan
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
Keywords: Consumer Behavior; Mathematical Methods; Credit Cards; Income
Related
  • 1980
  • Article

The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects

By: Rohit Deshpandé
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  • March 1979
  • Book Review

The Use, Non-Use, and Abuse of Social Science Knowledge: A Review Essay

By: Rohit Deshpandé
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  • 1979
  • Chapter

Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users

By: Rohit Deshpandé and Gerald Zaltman
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  • 1979
  • Chapter

Marketing Management

By: Rohit Deshpandé
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  • 1979
  • Chapter

The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach

By: Rohit Deshpandé and G. Zaltman
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  • 1979
  • Article

The Use of Buying Decision Rules by the Elderly: Public Policy Implications of Perceived Post-Purchase Dissatisfaction

By: Rohit Deshpandé and S. Krishnan
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