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Publications

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    • Faculty Publications  (190)

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    • All HBS Web  (120,058)
      • Faculty Publications  (190)

      Deshpande, RohitRemove Deshpande, Rohit →

      ← Page 9 of 190 Results →
      • Article

      Patterns of Research Use in Private and Public Sectors

      By: Rohit Deshpandé and G. Zaltman
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      Deshpandé, Rohit, and G. Zaltman. "Patterns of Research Use in Private and Public Sectors." Knowledge 4, no. 4 (June 1983): 561–575.
      • 1983
      • Article

      Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk

      By: Rohit Deshpandé and Wayne D. Hoyer
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      Deshpandé, Rohit, and Wayne D. Hoyer. "Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk." AMA Educators' Proceedings (1983): 88–91.
      • 1983
      • Report

      Profiling the Mexican-American Consumer: An Empirical Study of Attitudes Towards Business and Government and Hispanic Consumption Patterns

      By: Rohit Deshpandé and Wayne D. Hoyer
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      Deshpandé, Rohit, and Wayne D. Hoyer. "Profiling the Mexican-American Consumer: An Empirical Study of Attitudes Towards Business and Government and Hispanic Consumption Patterns." Report, University of Texas at Austin, 1983.
      • Article

      The Organizational Context of Market Research Use

      By: Rohit Deshpandé
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      Deshpandé, Rohit. "The Organizational Context of Market Research Use." Journal of Marketing 46, no. 4 (Fall 1982): 98–108.
      • Article

      Factors Affecting the Consumption of Market Research: A Path Analysis

      By: Rohit Deshpandé and Gerald Zaltman
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      Deshpandé, Rohit, and Gerald Zaltman. "Factors Affecting the Consumption of Market Research: A Path Analysis." Journal of Marketing Research (JMR) 19, no. 1 (February 1982): 14–31.
      • 1982
      • Article

      Low Involvement Decision Processes: The Importance of Choice Tactics

      By: Rohit Deshpandé, Wayne D. Hoyer and Scott Jeffries
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      Deshpandé, Rohit, Wayne D. Hoyer, and Scott Jeffries. "Low Involvement Decision Processes: The Importance of Choice Tactics." Proceedings Series, American Marketing Association (1982): 155–158. (Philosophy of Science Perspectives.)
      • 1982
      • Article

      Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity

      By: Rohit Deshpandé and Wayne D. Hoyer
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      Deshpandé, Rohit, and Wayne D. Hoyer. "Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity." AMA Educators' Proceedings (1982): 89–92.
      • Article

      Action and Enlightenment Functions of Research: Comparing Private and Public Sector Perspectives

      By: Rohit Deshpandé
      Citation
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      Deshpandé, Rohit. "Action and Enlightenment Functions of Research: Comparing Private and Public Sector Perspectives." Knowledge 2, no. 3 (March 1981): 317–330.
      • 1981
      • Article

      A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy

      By: Rohit Deshpandé and S. Krishnan
      Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
      Keywords: Information; Consumer Behavior; Research
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      Deshpandé, Rohit, and S. Krishnan. "A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy." Advances in Consumer Research 8 (1981): 338–343.
      • 1981
      • Article

      Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study

      By: Rohit Deshpandé and S. Jeffries
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      Deshpandé, Rohit, and S. Jeffries. "Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study." AMA Educators' Proceedings (1981): 1–4.
      • 1982
      • Article

      Correlates of Deficient Consumer Environments: The Case of the Elderly

      By: Rohit Deshpandé and S. Krishnan
      Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details
      Keywords: Consumer Behavior; Age; Information
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      Deshpandé, Rohit, and S. Krishnan. "Correlates of Deficient Consumer Environments: The Case of the Elderly." Advances in Consumer Research 9 (1982): 515–519.
      • 1981
      • Chapter

      The Characteristics of Knowledge Use: Corporate and Public Policy Insights

      By: Rohit Deshpandé and Gerald Zaltman
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      Deshpandé, Rohit, and Gerald Zaltman. "The Characteristics of Knowledge Use: Corporate and Public Policy Insights." Chap. 18 in Government Marketing: Theory and Practice, edited by Michael P. Mokwa and Steven E. Permut, 270–278. Public and Nonprofit Sector Marketing. New York, NY: Praeger, 1981.
      • 1981
      • Chapter

      The Characteristics of Knowledge Use: Corporate and Public Policy Insights

      By: Rohit Deshpandé and Gerald Zaltman
      Citation
      Related
      Deshpandé, Rohit, and Gerald Zaltman. "The Characteristics of Knowledge Use: Corporate and Public Policy Insights." Chap. 18 in Government Marketing: Theory and Practice, edited by Michael P. Mokwa and Steven E. Permut, 270–278. Public and Nonprofit Sector Marketing. New York, NY: Praeger, 1981.
      • 1980
      • Article

      Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model

      By: Rohit Deshpandé and S. Krishnan
      Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
      Keywords: Consumer Behavior; Mathematical Methods; Credit Cards; Income
      Citation
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      Deshpandé, Rohit, and S. Krishnan. "Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model." Advances in Consumer Research 7 (1980): 792–795.
      • 1980
      • Article

      The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects

      By: Rohit Deshpandé
      Citation
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      Deshpandé, Rohit. "The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects." Proceedings of the Annual Meeting of the Southern Marketing Association (1980): 482–485.
      • March 1979
      • Book Review

      The Use, Non-Use, and Abuse of Social Science Knowledge: A Review Essay

      By: Rohit Deshpandé
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      Deshpandé, Rohit. "The Use, Non-Use, and Abuse of Social Science Knowledge: A Review Essay." Knowledge 1, no. 1 (March 1979): 164–176.
      • 1979
      • Chapter

      Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users

      By: Rohit Deshpandé and Gerald Zaltman
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      Deshpandé, Rohit, and Gerald Zaltman. "Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users." Chap. 7 in The Marketing of Scientific and Technical Information, edited by William Richard King and Gerald Zaltman, 93–109. Routledge, 1979.
      • 1979
      • Chapter

      Marketing Management

      By: Rohit Deshpandé
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      Deshpandé, Rohit. "Marketing Management." Chap. 10 in Management Principles for Nonprofit Agencies and Organizations, edited by G. Zaltman, 363–400. New York, NY: AMACOM, 1979.
      • 1979
      • Chapter

      The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach

      By: Rohit Deshpandé and G. Zaltman
      Citation
      Related
      Deshpandé, Rohit, and G. Zaltman. "The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach." In New Dimensions of Consumer Satisfaction and Complaining Behavior: Papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, edited by R. Day and K. Hunt, 145–152. Department of Marketing, School of Business, Indiana University, 1979.
      • 1979
      • Article

      The Use of Buying Decision Rules by the Elderly: Public Policy Implications of Perceived Post-Purchase Dissatisfaction

      By: Rohit Deshpandé and S. Krishnan
      Citation
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      Deshpandé, Rohit, and S. Krishnan. "The Use of Buying Decision Rules by the Elderly: Public Policy Implications of Perceived Post-Purchase Dissatisfaction." AMA Educators' Proceedings (1979): 583–588.
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