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Deshpande, RohitRemove Deshpande, Rohit →

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  • January 1994
  • Article

Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency

By: B. Wansink and R. Deshpande
Keywords: Brands and Branding
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  • Article

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

By: Rohit Deshpandé, J. U. Farley and F E Webster Jr
Keywords: Organizational Culture; Business Ventures; Customers; Innovation and Invention; Japan
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  • Article

Factors Affecting Trust in Market Research Relationships

By: C Moorman, R. Deshpande and G. Zaltman
Keywords: Trust; Markets; Research; Relationships
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  • 1993
  • Report

Relationships Between Providers and Users of Market Research: The Role of Personal Trust

By: Rohit Deshpandé, G. Zaltman and C Moorman
Keywords: Marketing; Research; Trust; Relationships
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  • August 1992
  • Article

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

By: C Moorman, G. Zaltman and Rohit Deshpandé
Keywords: Markets; Research; Relationships; Trust; Organizations
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  • 1990
  • Published Proceedings

Enhancing Knowledge Development in Marketing

By: A. Parasuraman, William Bearden, Rohit Deshpandé, Valerie S. Folkes, Thomas J. Madden, David W. Stewart, Rajan Varadarajan and William L. Wilkie
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  • Article

Knowledge Disavowal: Structural Determinants of Information Processing Breakdown in Organizations

By: Rohit Deshpandé and Ajay K. Kohli
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  • December 1989
  • Article

Situational Ethnicity and Consumer Behavior

By: D. M. Stayman and Rohit Deshpandé
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  • Article

Organization Culture and Marketing: Defining the Research Agenda

By: Rohit Deshpandé and Frederick E. Webster Jr.
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  • Article

A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms

By: Rohit Deshpandé and Gerald Zaltman
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  • Article

The Intensity of Ethnic Affiliation: A Study in the Sociology of Hispanic Consumption

By: Rohit Deshpandé, Wayne D. Hoyer and Naveen Donthu
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  • Article

Linking Corporate Culture to Strategic Planning

By: Rohit Deshpandé and A. Parasuraman
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  • Article

Truth Tests and Utility Tests: Private Sector Decision Makers' Frames of Reference for Social Science Research

By: Rohit Deshpandé
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  • 1985
  • Article

The Impact of Organizational Culture on the Adoption of Industrial Innovations

By: Joseph Cherian and Rohit Deshpandé
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  • 1985
  • Chapter

The Use of Market Research in Industrial Organizations

By: Rohit Deshpandé and G. Zaltman
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  • Article

A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use

By: Rohit Deshpandé and Gerald Zaltman
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  • 1984
  • Article

Organizational Culture and Marketing Effectiveness

By: Rohit Deshpandé and A. Parasuraman
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  • 1984
  • Article

The Cultural Context of Marketing Management

By: Rohit Deshpandé and A. Parasuraman
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  • 1984
  • Article

The Development of Choice Tactics in Low Involvement Situations

By: Mary Zimmer and Rohit Deshpandé
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  • 1984
  • Article

Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences

By: Rohit Deshpandé
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