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    • All HBS Web  (120,109)
      • Faculty Publications  (190)

      Deshpande, RohitRemove Deshpande, Rohit →

      ← Page 3 of 190 Results →
      • October 2016 (Revised July 2017)
      • Case

      The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship

      By: Rohit Deshpande and Annelena Lobb
      The Los Angeles Philharmonic Orchestra (LA Phil), under the leadership of Deborah Borda, had enjoyed great successes in the 2000s and 2010s, even as other U.S. orchestras faltered. The architecturally acclaimed Walt Disney Concert Hall had opened its doors. The... View Details
      Keywords: Product Positioning; Arts; Music Entertainment; Growth and Development Strategy; Business Growth and Maturation; Cultural Entrepreneurship; Music Industry; Entertainment and Recreation Industry; Los Angeles
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      Deshpande, Rohit, and Annelena Lobb. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship." Harvard Business School Case 517-006, October 2016. (Revised July 2017.)
      • August 2016 (Revised July 2017)
      • Case

      Singapore Airlines: Premium Goes Multi-Brand

      By: Rohit Deshpande and Dawn H. Lau
      Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details
      Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore
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      Deshpande, Rohit, and Dawn H. Lau. "Singapore Airlines: Premium Goes Multi-Brand." Harvard Business School Case 517-017, August 2016. (Revised July 2017.)
      • May 2016 (Revised June 2017)
      • Case

      India's Amul: Keeping Up with the Times

      By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
      Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details
      Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India
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      Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.)
      • March 2016 (Revised August 2022)
      • Case

      Fair & Lovely vs. Dark is Beautiful

      By: Rohit Deshpande and Saloni Chaturvedi
      Women of Worth (WOW) is an organization that seeks to empower women through training and workshops. The organization has also fought against discrimination based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known... View Details
      Keywords: Prejudice and Bias; Race; Marketing; Social Issues; Beauty and Cosmetics Industry
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      Deshpande, Rohit, and Saloni Chaturvedi. "Fair & Lovely vs. Dark is Beautiful." Harvard Business School Case 516-079, March 2016. (Revised August 2022.)
      • November 2015
      • Case

      Wynton Marsalis & Jazz at Lincoln Center

      By: Rohit Deshpandé
      Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details
      Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry
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      Deshpandé, Rohit. "Wynton Marsalis & Jazz at Lincoln Center." Harvard Business School Multimedia/Video Case 515-701, November 2015.
      • November 2015
      • Teaching Note

      Wynton Marsalis & Jazz at Lincoln Center

      By: Rohit Deshpandé
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      Deshpandé, Rohit. "Wynton Marsalis & Jazz at Lincoln Center." Harvard Business School Teaching Note 516-021, November 2015.
      • September 2015
      • Teaching Plan

      Taj Hotels, Resorts and Palaces

      By: Rohit Deshpandé
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      Deshpandé, Rohit. "Taj Hotels, Resorts and Palaces." Harvard Business School Teaching Plan 516-036, September 2015.
      • September 2015
      • Teaching Plan

      Building Brand Infosys

      By: Rohit Deshpandé
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      Deshpandé, Rohit. "Building Brand Infosys." Harvard Business School Teaching Plan 516-018, September 2015.
      • January 2015 (Revised July 2019)
      • Case

      Rebranding Godiva: The Yıldız Strategy

      By: Rohit Deshpande and Esel Çekin
      This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
      Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
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      Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
      • 2014
      • Other Teaching and Training Material

      Marketing Reading: Customer Centricity

      By: Rohit Deshpandé
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      Deshpandé, Rohit. "Marketing Reading: Customer Centricity." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8171, 2014.
      • May 2014 (Revised August 2020)
      • Teaching Note

      Building a Social Media Culture at Dell

      By: Rohit Deshpandé and Michael Norris
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      Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Teaching Note 514-113, May 2014. (Revised August 2020.)
      • 2014
      • Other Teaching and Training Material

      Marketing Reading: Global Marketing

      By: Rohit Deshpandé
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      Deshpandé, Rohit. "Marketing Reading: Global Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8182, 2014.
      • January 2014 (Revised August 2020)
      • Case

      Building a Social Media Culture at Dell

      By: Rohit Deshpandé and Michael Norris
      As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. View Details
      Keywords: Information Technology; Marketing Strategy; Social Media; Technology Industry; United States
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      Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Case 514-096, January 2014. (Revised August 2020.)
      • 2014
      • Other Teaching and Training Material

      Marketing Reading: Brands and Brand Equity

      By: Rohit Deshpandé and Anat Keinan
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      Deshpandé, Rohit, and Anat Keinan. "Marketing Reading: Brands and Brand Equity." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8140, 2014.
      • August 2013
      • Case

      Tyra Banks: Personal Branding

      By: Rohit Deshpandé
      Keywords: Branding; Brand Management; Marketing; Brands and Branding
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      Deshpandé, Rohit. "Tyra Banks: Personal Branding." Harvard Business School Multimedia/Video Case 513-703, August 2013.
      • August 2013
      • Teaching Plan

      Tyra Banks: Personal Branding (TP)

      By: Rohit Deshpandé, Kerry Herman and Annelena Lobb
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      Deshpandé, Rohit, Kerry Herman, and Annelena Lobb. "Tyra Banks: Personal Branding (TP)." Harvard Business School Teaching Plan 513-096, August 2013.
      • May 2013
      • Article

      Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning

      By: Neeru Paharia, Kathleen Vohs and Rohit Deshpandé
      The present research investigated the dual role of cognition as either an enabler of moral reasoning or self-interested motivated reasoning for endorsing sweatshop labor. Experiment 1A showed motivated reasoning: participants were more likely to endorse the use of... View Details
      Keywords: Moral Sensibility; Motivation and Incentives; Working Conditions; Cognition and Thinking
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      Paharia, Neeru, Kathleen Vohs, and Rohit Deshpandé. "Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning." Organizational Behavior and Human Decision Processes 121, no. 1 (May 2013): 81–88.
      • 2013
      • Article

      Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different are Japanese and American Founders?

      By: Rohit Deshpandé, Amir Grinstein, Elie Ofek and Sang-Hoon Kim
      Purpose: There is lack of research on the link between the personal disposition of an entrepreneurial firm's founder, the firm's strategic orientation, and its performance outcomes. Also, there is lack of cross-national research on entrepreneurial firms' strategic... View Details
      Keywords: Motivation; Entrepreneurs; Japan; Motivation and Incentives; Entrepreneurship; Japan; United States
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      Deshpandé, Rohit, Amir Grinstein, Elie Ofek, and Sang-Hoon Kim. "Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different are Japanese and American Founders?" International Marketing Review 30, no. 3 (2013).
      • Article

      Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation

      By: Rohit Deshpandé, Amir Grinstein and Elie Ofek
      Strategic orientation studies often provide 'best practice prescriptions' for firms in a given context—matching orientations to environmental conditions. While this perspective has value, empirical results are equivocal, and an important reality has been overlooked:... View Details
      Keywords: Competition; Change Management; Situation or Environment; Decision Choices and Conditions
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      Deshpandé, Rohit, Amir Grinstein, and Elie Ofek. "Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation." Marketing Letters 23, no. 3 (September 2012): 629–643.
      • October 2012 (Revised January 2014)
      • Case

      Building Brand Infosys

      By: Rohit Deshpandé and Vidhya Muthuram
      Infosys Limited was India's second largest exporter of IT services with annual revenues of $7 billion and a market capitalization of nearly $26 billion in 2012. The company, headquartered in Bangalore, India, had built its reputation as the Indian IT bellwether whose... View Details
      Keywords: Marketing; Information Technology; Information Technology Industry; India
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      Deshpandé, Rohit, and Vidhya Muthuram. "Building Brand Infosys." Harvard Business School Case 513-003, October 2012. (Revised January 2014.)
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