Publications
Publications
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- Faculty Publications (190)
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- Article
Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies
By: Rohit Deshpandé and Rajendra K. Srivastava
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
- 1977
- Article
The Management of Marketing Conflict: Implications for Public Policy
By: Rohit Deshpandé and Rajendra K. Srivastava
- Research Summary
Cultural Entrepreneurship and the Business of the Arts
By: Rohit Deshpande
A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details
- Research Summary
Customer-Centric Marketing Strategy
By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
- Research Summary
Overview
By: Rohit Deshpande
Customer Centricity
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
- Research Summary
Workplace Ethics and Global Business Standards
By: Rohit Deshpande
This research grows out of initial collaborative research with Joshua Margolis and Lynn Paine on the relationship between codes of conduct and corporate performance. This work was reported in Harvard Business Review articles in 2005 and 2011. More recent research... View Details
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