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Koehn, Nancy F.Remove Koehn, Nancy F. →

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  • October 30, 2000
  • Article

Building a Powerful Prestige Brand

By: Nancy F. Koehn
Keywords: Brands and Branding
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  • December 7, 1999
  • Article

Henry Heinz and Brand Creation in the Late Nineteenth Century

By: Nancy F. Koehn
Keywords: Brands and Branding; Food and Beverage Industry
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  • Article

Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food

By: Nancy F. Koehn
Keywords: Brands and Branding; Markets; Food; History; Consumer Products Industry; United States
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  • 1999
  • Working Paper

Henry Heinz, 1844-1919: Connecting with Customers during Great Economic Change

By: Nancy F. Koehn
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  • 1999
  • Working Paper

Josiah Wedgwood, 1730-1795: Brand Creation in the First Consumer Society

By: Nancy F. Koehn
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  • 1999
  • Working Paper

Marshall Field, 1834-1906: The Retail Brand as a Customer Experience

By: Nancy F. Koehn
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  • 1999
  • Working Paper

Michael Dell: Winning on the Demand Side of the Information Revolution

By: Nancy F. Koehn
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  • May – June 1999
  • Article

The Wired Society: A Harvard Magazine Roundtable

By: Nancy F. Koehn
Keywords: Higher Education; Media; Society; Technology
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  • 1999
  • Chapter

Business History

By: N. F. Koehn, T. K. McCraw and H. V. Nelles
Keywords: Business History
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  • Book Review

Review of Consuming Power: A Social History of American Energies, by David E. Nye

By: Nancy F. Koehn
Keywords: Society; History; United States
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  • 1997
  • Chapter

Josiah Wedgwood and the First Industrial Revolution

By: N. F. Koehn
Keywords: History; United Kingdom
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  • 1996
  • Chapter

Michael Milken

By: N. F. Koehn
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  • 1996
  • Chapter

Patricia Ostrander

By: N. F. Koehn
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  • July 1996
  • Case

Williams-Sonoma, Inc.--1990

By: Nancy F. Koehn and Michael Dearing
Howard Lester, chairman and CEO, has just completed a second offering of common stock in Williams-Sonoma, Inc. ($218.2 million 1989 sales). Having targeted $500 million in retail sales, Lester's challenge is to: 1) prioritize growth investments in five existing catalog... View Details
Keywords: Corporate Strategy; Alignment; Customer Value and Value Chain; Competitive Strategy; Retail Industry
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  • June 1996 (Revised November 1996)
  • Background Note

Economic Gains from Trade: Comparative Advantage

By: Robert E. Kennedy and Nancy F. Koehn
How nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely... View Details
Keywords: Business Model; Microeconomics; Trade; Cost Management; Business and Government Relations
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  • April 1996 (Revised January 1998)
  • Teaching Note

Josiah Wedgwood and the First Industrial Revolution TN

By: Nancy F. Koehn
Teaching Note for (1-796-079). View Details
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  • April 1996 (Revised April 1996)
  • Case

Shopping Alternatives, Inc.: Home Shopping in the Information Revolution

By: Raymond R. Burke, Nancy F. Koehn and Geoffrey Verter
Keywords: Consumer Products Industry
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  • Book Review

Review of Tobacco in History: The Cultures of Dependence, by Jordan Goodman

By: Nancy F. Koehn
Keywords: Social Issues; Consumer Products Industry
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  • July 1995 (Revised April 1996)
  • Teaching Note

Patricia Ostrander TN

By: Nancy F. Koehn
Teaching Note for (9-795-016). View Details
Keywords: United States
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  • June 1995 (Revised April 1996)
  • Teaching Note

Michael Milken TN

By: Nancy F. Koehn
Teaching Note for (1-793-057). View Details
Keywords: United States
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