Publications

Keywords: Business Divisions

May–June 1993
Article

Real-World R&D: Jumping the Product Generation Gap

Keywords: Research and Development; Product

April 1993 (Revised December 1993)
Case

NEC

Investigates product development practices at NEC. The company provides an intriguing example of how to build capability through a stream of product development projects. Focuses in detail on an engineering group that develops the core component of its line of... View Details

Keywords: Product Development; Product Design; Innovation and Invention; Innovation and Management; Collaborative Innovation and Invention; Technological Innovation; Management Analysis, Tools, and Techniques; Information Technology; Factories, Labs, and Plants; Information Technology Industry

March 1993 (Revised May 1993)
Case

Becton Dickinson: Advanced Diagnostics Division

Keywords: Medical Devices and Supplies Industry

July 1992
Teaching Note

Honda Today TN

Teaching Note for (9-692-044). View Details

Keywords: Auto Industry

Purchase

1992
Working Paper

Product Development Flexibility

By: Marco Iansiti and Alan MacCormack

October 1991 (Revised April 1992)
Case

Honda Today

Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details

Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry

Educators

Purchase

September 1991
Background Note

Note on Technical Problem Solving

By: Kim B. Clark and Marco Iansiti

September 1991
Teaching Note

Intel Systems Group, Teaching Note

1991
Working Paper

Technology Integration: Exploring the Interaction between Applied Science and Product Development

August 1991 (Revised April 1993)
Case

MCC: The Packaging and Interconnect Program (A)

November 1990 (Revised February 1992)
Case

Intel Systems Group

November 1990 (Revised May 1994)
Case

Microsoft Corp.: Office Business Unit