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    • Faculty Publications  (185)

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    • All HBS Web  (120,188)
      • Faculty Publications  (185)

      Iansiti, MarcoRemove Iansiti, Marco →

      ← Page 5 of 185 Results →
      • January 2001
      • Article

      Developing Products on 'Internet Time': The Anatomy of a Flexible Development Process

      By: Alan MacCormack, Roberto Verganti and Marco Iansiti
      Keywords: Product; Online Technology
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      MacCormack, Alan, Roberto Verganti, and Marco Iansiti. "Developing Products on 'Internet Time': The Anatomy of a Flexible Development Process." Management Science 47, no. 1 (January 2001).
      • January 2001
      • Article

      Developing Products on Internet Time: The Anatomy of a Flexible Development Process

      By: A. D. MacCormack, R. Verganti and M. Iansiti
      Keywords: Research and Development; Product; Online Technology
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      MacCormack, A. D., R. Verganti, and M. Iansiti. "Developing Products on Internet Time: The Anatomy of a Flexible Development Process." Management Science 47, no. 1 (January 2001).
      • April 2000 (Revised June 2000)
      • Case

      Desktop.com

      By: Marco Iansiti and Mary Rotelli
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      Iansiti, Marco, and Mary Rotelli. "Desktop.com." Harvard Business School Case 600-101, April 2000. (Revised June 2000.)
      • March 2000 (Revised April 2001)
      • Case

      eFrenzy, Inc. (A)

      By: Marco Iansiti and Nicole Tempest
      Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details
      Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States
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      Iansiti, Marco, and Nicole Tempest. "eFrenzy, Inc. (A)." Harvard Business School Case 600-093, March 2000. (Revised April 2001.)
      • 2000
      • Working Paper

      Experience, Experimentation, and the Accumulation of Knowledge: The Evolution of R&D in the Semiconductor Industry

      By: Jonathan West and Marco Iansiti
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      West, Jonathan, and Marco Iansiti. "Experience, Experimentation, and the Accumulation of Knowledge: The Evolution of R&D in the Semiconductor Industry." Harvard Business School Working Paper, No. 00-066, March 2000.
      • February 2000
      • Article

      How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry

      By: Marco Iansiti
      Keywords: Management; Information Technology; Transition; Semiconductor Industry
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      Iansiti, Marco. "How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry." Management Science 46, no. 2 (February 2000).
      • November 1999
      • Case

      Lucent Technologies: Optical Networking Group

      By: Marco Iansiti and Barbara Feinberg
      Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details
      Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure
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      Iansiti, Marco, and Barbara Feinberg. "Lucent Technologies: Optical Networking Group." Harvard Business School Case 600-053, November 1999.
      • April 1999
      • Case

      Inktomi: Scaling the Internet

      By: Marco Iansiti, Myra M. Hart and Richard Bergin
      Presents the early months of Inktomi, a company that invented the world's first truly scalable architecture for the Internet. This core technology provides a platform for a variety of innovative applications. The company must decide the direction it wants to take. View Details
      Keywords: Technological Innovation; Leadership; Corporate Strategy; Internet
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      Iansiti, Marco, Myra M. Hart, and Richard Bergin. "Inktomi: Scaling the Internet." Harvard Business School Case 699-156, April 1999.
      • April 1999 (Revised October 2001)
      • Case

      Motive Communications

      By: Jeffrey F. Rayport, Marco Iansiti, Myra M. Hart, William W Chan and Find Findsen
      The founders of Motive Communications, Inc., a recent start-up dedicated to reinventing the support chain involved in the delivery of information technology support services, put in place a development process hinged on extensive customer feedback. As part of this, a... View Details
      Keywords: Business Startups; Customer Relationship Management; Risk and Uncertainty; Information Technology Industry
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      Rayport, Jeffrey F., Marco Iansiti, Myra M. Hart, William W Chan, and Find Findsen. "Motive Communications." Harvard Business School Case 699-157, April 1999. (Revised October 2001.)
      • 1999
      • Working Paper

      How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry

      By: Marco Iansiti
      Citation
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      Iansiti, Marco. "How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry." Harvard Business School Working Paper, No. 99-093, March 1999.
      • February 1999
      • Case

      Crimson Solutions (A)

      By: Marco Iansiti and Barbara Feinberg
      Describes the design and launch of an Internet venture. Focuses on the drivers of the venture's scalability and adaptability. View Details
      Keywords: Business Ventures; Measurement and Metrics; Operations; Adaptation; Internet
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      Iansiti, Marco, and Barbara Feinberg. "Crimson Solutions (A)." Harvard Business School Case 699-139, February 1999.
      • 01 May 1998
      • Conference Presentation

      Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry

      By: Alan MacCormack, M. Iansiti and R Verganti
      Keywords: Learning; Product Development; Software; Computer Industry; Information Technology Industry; Technology Industry
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      MacCormack, Alan, M. Iansiti, and R Verganti. "Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry." Paper presented at the International Product Development Management Conference, Italy, May 01, 1998.
      • April 1998
      • Case

      Katie Burke (A)

      By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
      Follows the career of Katie Burke, HBS MBA 1995. Offers the opportunity to discuss a variety of issues, including innovation, software development, entrepreneurship, new venture design, and career choices. View Details
      Keywords: Information Technology; Entrepreneurship; Personal Development and Career; Business Startups; Innovation and Invention
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      Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Katie Burke (A)." Harvard Business School Case 698-092, April 1998.
      • April 1998
      • Case

      Katie Burke (B)

      By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
      Supplements the (A) case. View Details
      Keywords: Personal Development and Career; Entrepreneurship
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      Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Katie Burke (B)." Harvard Business School Case 698-093, April 1998.
      • April 1998 (Revised November 1999)
      • Case

      CitySoft, Inc.

      By: Myra M. Hart, Marco Iansiti, Andrea H. Chermayeff and Diana S. Gardner
      Two entrepreneurs are discussing how to scale-up their new company. They face a variety of issues, ranging from hiring and training to strategy and focus. View Details
      Keywords: Business Startups; Business Strategy; Business Growth and Maturation; Selection and Staffing; Internet; Web Services Industry
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      Hart, Myra M., Marco Iansiti, Andrea H. Chermayeff, and Diana S. Gardner. "CitySoft, Inc." Harvard Business School Case 698-080, April 1998. (Revised November 1999.)
      • April 1998
      • Case

      X-IT Products, LLC

      By: Marco Iansiti, Myra M. Hart and Barbara Feinberg
      Two entrepreneurs, Andrew Ive and Aldo DiBerlardino, are poised to launch their first product. The decisions they make will have a crucial impact on the future of their company. View Details
      Keywords: Forecasting and Prediction; Entrepreneurship; Product Launch; Outcome or Result
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      Iansiti, Marco, Myra M. Hart, and Barbara Feinberg. "X-IT Products, LLC." Harvard Business School Case 698-084, April 1998.
      • March 1998 (Revised August 1998)
      • Case

      Eutech Cybernetics

      By: Marco Iansiti, Myra M. Hart and Matthew J Wallach
      Keywords: Information Technology Industry
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      Iansiti, Marco, Myra M. Hart, and Matthew J Wallach. "Eutech Cybernetics." Harvard Business School Case 698-062, March 1998. (Revised August 1998.)
      • 1998
      • Chapter

      Developing Products for the Internet

      By: A. D. MacCormack and M. Iansiti
      Keywords: Product Development; Internet and the Web; Information Technology; Technology Industry
      Citation
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      MacCormack, A. D., and M. Iansiti. "Developing Products for the Internet." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.
      • January 1998 (Revised September 1998)
      • Case

      Staples (A)

      By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
      Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of... View Details
      Keywords: Marketing; Personal Development and Career; Entrepreneurship; Management Skills; Retail Industry
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      Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (A)." Harvard Business School Case 898-157, January 1998. (Revised September 1998.)
      • January 1998
      • Case

      Staples (B)

      By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
      Keywords: Marketing; Personal Development and Career; Entrepreneurship; Management Skills; Retail Industry
      Citation
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      Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (B)." Harvard Business School Case 898-158, January 1998.
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