Publications

Article

The Information Technology Ecosystem: Structure, Health, and Performance

By: Marco Iansiti and Gregory L. Richards

A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry

5 Nov 2005 - 8 Nov 2005
Conference Presentation

New Perspectives on the Business Value of IT

By: David James Brunner, Bradley R. Staats and Marco Iansiti

We sought to unravel the link between IT investment and firm performance by examining deployed IT functionality (ITF). First, ITF appears to be an important link in the IT spend to business value chain. Second, ITF does not seem to be a commodity and has... View Details

Keywords: Perspective; Value; Performance; Investment; Management Analysis, Tools, and Techniques; Information Technology; Information Technology Industry

2005
Working Paper

Why IT Matters in Midsized Firms

By: Marco Iansiti, George Favaloro, James Utzschneider and Greg Richards

February 2005
Article

Managing the Ecosystem

By: Marco Iansiti

The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details

Keywords: Integrated Corporate Reporting; Partners and Partnerships; Industry Clusters; Customers; Markets; Situation or Environment; Banks and Banking; Insurance; Software

2004
Book

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

By: Marco Iansiti and Roy Levien

Keywords: Competitive Advantage; Strategy; Innovation and Invention

March 2004
Article

Strategy as Ecology

By: Marco Iansiti and Roy Levien

Keywords: Strategy

January 2004
Background Note

Beyond the IT Monolith

By: Marco Iansiti and Gregg Rotenberg

Leading companies are employing a radical new approach to IT--an approach that points the way to a new model of software architecture and deployment. These companies' successes seem to indicate that the problems IT critics have correctly identified are not, in fact,... View Details

Keywords: Information Technology; Business Processes; Change

Educators

October 2003 (Revised March 2004)
Background Note

Semiconductor Industry, 2002, The

By: Marco Iansiti and Marcin Strojwas

The semiconductor industry has exhibited an unparalleled rate of innovation since its birth over 50 years ago. Describes how technological innovation has shaped industry structure. View Details

Keywords: Technological Innovation; Industry Structures; Semiconductor Industry

October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management

Educators

Purchase

July 2003 (Revised October 2013)
Case

Model N Inc.

By: Marco Iansiti and Alison Berkley Wagonfeld

The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while... View Details

Keywords: Business Model; Business Startups; Trends; Communication; Customer Focus and Relationships; Selection and Staffing; Time Management; Organizational Change and Adaptation; Business Strategy; Software; Computer Industry

Educators

Purchase

summer 2003
Article

Leveraging the Incumbent's Advantage

By: Marco Iansiti, F. Warren McFarlan and George Westerman

May 2003
Article

Experience, Experimentation, and the Accumulation of Knowledge: An Empirical Study of the Evolution of R&D in the Semiconductor Industry

By: J. West and Marco Iansiti

Keywords: Knowledge; Research and Development; Hardware; Semiconductor Industry

December 2, 2002
Other Article

The Secret of How Microsoft Stays on Top

By: Alan D. MacCormack, Marco Iansiti and Sean Silverthorne

2002
Working Paper

Keynotes and Dominators: Framing Operating and Technology Strategy in a Business Ecosystem

By: Marco Iansiti and Roy Levien

1 Oct 2002
Conference Presentation

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan MacCormack and Marco Iansiti

Keywords: Intellectual Property; Management; Information Technology; Design; Computer Industry

2002
Working Paper

The New Operational Dynamics of Business Ecosystems: Implications for Policy, Operations and Technology Strategy

By: Marco Iansiti and Roy Levien

2002
Working Paper

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan MacCormack and Marco Iansiti

2002
Working Paper

The Tortoise and the Hare: An Empirical Investigation of the Dynamics of Integration, Differentiation and Incumbent Adaptation

By: George Westerman, Marco Iansiti and F. Warren McFarlan

2002
Working Paper

The Incumbent's Advantage

By: Marco Iansiti, F. Warren McFarlan and George Westerman