Publications

October 2000 (Revised November 2000)
Case

Handspring

By: Myra M. Hart and Mary Rotelli

Donna Dubinsky and Jeff Hawkins, founders of Palm Computing, have launched a new venture--Handspring. They are preparing for an IPO in the spring of 2000. When the markets begin to collapse and their investment bankers suggest a significantly lower price, they must... View Details

Keywords: Entrepreneurship; Business Startups; Investment Banking; Initial Public Offering; Valuation; Business Processes; Computer Industry; Technology Industry

October 2000 (Revised October 2000)
Case

3PLex.com

By: Myra M. Hart and Judith Marie Dror

A start-up team is faced with the challenge of building a senior management team with relevant industry experience. The marriage of e-commerce and the transportation logistics industry creates unusual problems in blending "old economy" employees and employee practices... View Details

Keywords: Management Teams; Executive Compensation; Employee Stock Ownership Plan; Organizational Culture; Corporate Entrepreneurship; Technology Adoption; Transportation Industry

September 2000
Case

TruckitNow.com Business Plan

By: Myra M. Hart and Judith Marie Dror

Presents an original business plan. Students are challenged to develop assumptions and create financial projections and statements based on business plan text. View Details

Keywords: Business Growth and Maturation; Business Plan; Finance; Framework; Value Creation; Transportation Industry

September 2000 (Revised March 2006)
Case

ZOOTS--The Cleaner Cleaner

By: Myra M. Hart and Sharon Peyus

A successful entrepreneur (retailing) starts a new venture in dry cleaning. The case focuses on transferable models, skills, and knowledge from one venture to the next. Areas of emphasis are: managing growth, challenges of operations, financing, and competitive moves. View Details

Keywords: Growth Management; Competitive Strategy; Operations; Knowledge Dissemination; Business Startups; Corporate Finance; Service Industry; Retail Industry

March 2000
Case

Magdalena Yesil

By: Myra M. Hart and Mary Rotelli

Magdalena Yesil, investor and former entrepreneur, must decide whether to become a venture partner at US Venture Partners. This case discusses career progression, entrepreneurship, and deciding among career alternatives. Yesil's entrepreneurial experiences include... View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Personal Development and Career; Partners and Partnerships

March 2000 (Revised May 2000)
Case

U.S. Gas Transportation, Inc.

By: John A. Davis, Myra M. Hart and Sharon Peyus

Presents a career dilemma for a husband/wife owner-manager team. Nanci and Len Mackenzie have received an offer for their highly successful entrepreneurial business, U.S. Gas Transportation, Inc. The Mackenzies are concerned about what the sale might do to their... View Details

Keywords: Entrepreneurship; Family Ownership; Family Business; Personal Development and Career; Organizational Culture; Employees; Business Exit or Shutdown; Planning; Transportation Industry

February 2000 (Revised November 2000)
Case

Women.com

By: Myra M. Hart and Sarah S. Khetani

Entrepreneurs Ellen Pack and Marleen McDaniel have founded a women's online network and watched it grow from an online subscription service in 1992 to one of the best known, widely visited women's networks on the web in 1999. While the company's vision has remained... View Details

Keywords: Business Model; Entrepreneurship; Internet and the Web; Partners and Partnerships; Initial Public Offering; Networks; Transition; Web Services Industry

January 2000 (Revised September 2000)
Case

Eggrock Partners, LLC (B)

By: Thomas J. DeLong, Myra M. Hart and Sharon Peyus

Supplements the (A) case. View Details

Keywords: Service Industry

January 2000
Case

greatEntertaining.com

By: Myra M. Hart and Nicole Tempest

GreatEntertaining.com is the result of years of planning, testing, and adapting the concept before committing to launch the business. Focus, value creation, and productive partnerships are key issues. View Details

Keywords: Business Startups; Strategic Planning; Partners and Partnerships; Adaptation; Value Creation; Web Services Industry

January 2000 (Revised October 2000)
Case

Staples: A Year in the Life of a Start-Up

By: Myra M. Hart

The case provides information on the development of the office superstore concept, building partnerships, creating the business plan, and recruiting a management team. Focuses on the detailed level of decision making required to transform an idea into a viable... View Details

Keywords: Business Startups; Partners and Partnerships; Business Strategy; Recruitment; Management Teams; Integration; Information Technology; Entrepreneurship; Business Plan; Decision Making

January 2000 (Revised April 2000)
Case

AsiaMail.com: What's in a Name?

By: Myra M. Hart and Sharon Peyus

Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details

Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Service Industry; Asia

1999
Chapter

Exploration of the Venture Capital Industry: Is Gender An Issue?

By: Myra Hart, C. Brush, P. Greene and P. Saparito

Keywords: Venture Capital; Gender

October 1999 (Revised January 2000)
Case

Weight Watchers Mexico

By: David J. Arnold, Myra M. Hart and Susan Harmeling

Weight Watchers must decide how to react to the Mexican financial crisis. Options include exiting, reducing investment, or continuing previous operations. View Details

Keywords: Business Exit or Shutdown; Restructuring; Volatility; Economy; Investment; Marketing; Problems and Challenges; Mexico