Publications

2009
Working Paper

Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad

By: Lynda M. Applegate and J. Bruce Harreld

Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details

Keywords: Organizational Change and Adaptation; Risk Management; Leading Change; Innovation and Management; Crisis Management; Growth and Development Strategy

Read Now

April 2009
Teaching Note

Satelite Distribuidora de Petroleo (TN)

By: Lynda M. Applegate and Andrea Minardi

Teaching Note for [808062]. View Details

Keywords: Natural Environment; Opportunities; Private Equity; Financing and Loans; Business Model; Energy Industry; Brazil

January 2009 (Revised February 2009)
Case

F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market

By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen

Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new... View Details

Keywords: Business Growth and Maturation; Business Model; Disruptive Innovation; Service Delivery; Internet; Information Technology Industry

2009
Manual

Instructor's Manual to Accompany Corporate Information Strategy and Management: Text and Cases

By: Lynda M. Applegate, Robert D. Austin and Deborah Soule

This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding of the influence of twenty-first century technologies... View Details

Keywords: Decision Choices and Conditions; Information Management; Managerial Roles; Strategy; Information Technology

2009
Working Paper

Virtual Team Learning: Reflecting and Acting, Alone or With Others

By: Deborah L. Soule and Lynda M. Applegate

This paper examines virtual team learning in new product development situations. New product development activities manifest novelty, uncertainty and complexity, presenting an extreme need for learning in the course of the work. We present data from an exploratory... View Details

Keywords: Competency and Skills; Learning; Knowledge Acquisition; Knowledge Use and Leverage; Product Development; Groups and Teams; Behavior

Read Now

December 2008
Teaching Note

Canyon Ranch: Becoming an IT-enabled Business (TN)

By: Lynda M. Applegate and Deborah Soule

Teaching Note for [805027]. View Details

December 2008 (Revised February 2010)
Teaching Note

Amazon.com: The Brink of Bankruptcy (TN)

Teaching Note for [809014]. View Details

Keywords: Insolvency and Bankruptcy; Consumer Products Industry

December 2008
Teaching Note

Boeing's e-Enabled Advantage (TN)

Teaching Note for [807011]. View Details

Keywords: Air Transportation Industry

December 2008 (Revised January 2009)
Teaching Note

IBM's Decade of Transformation Series (TN)

Teaching Note for [805130] and [807030]. View Details

Keywords: Transformation; Computer Industry

November 2008
Teaching Note

Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)

By: Lynda M. Applegate and Deborah Soule

Teaching Note for [807167]. View Details

Keywords: Multinational Firms and Management; Knowledge Use and Leverage; Information Technology; Transformation; Consumer Products Industry; Food and Beverage Industry

2008
Text Book

Corporate Information Strategy and Management: Text and Cases

By: Robert D. Austin, Lynda M. Applegate and Deborah Soule

The 8^th edition of Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information... View Details

Keywords: Decision Making; Management; Business Strategy; Information Technology

October 2008
Case

TripIt: The Traveler's Agent

By: Lynda M. Applegate, Gabriele Piccoli and Kathryn Brohman

In July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique... View Details

Keywords: Entrepreneurship; Investment; Profit; Revenue; Growth and Development Strategy; Competition; Internet; Travel Industry

July 2008
Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details

Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry

July 2008
Teaching Note

Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

Teaching Note for [809029]. View Details

Keywords: History; Strategy; Customer Relationship Management; Information Technology; System; Privatization; Brands and Branding; Accommodations Industry

July 2008 (Revised September 2008)
Case

Work is Good: Branding the Employ+Ability Mission

By: Lynda M. Applegate, Monica Higgins and Susan Saltrick

Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Competition

Find at Harvard

July 2008 (Revised July 2019)
Case

Amazon: The Brink of Bankruptcy

Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and enables discussion of how to turnaround the company and leverage proprietary assets. View Details

Keywords: Business Model; Restructuring; Entrepreneurship; Insolvency and Bankruptcy; Business History; Leading Change; Organizational Change and Adaptation; Strategy

May 2008
Teaching Note

Crafting Business Models (TN)

Teaching Note for 808705 View Details

Keywords: Business Model

May 2008
Exercise

Stakeholder Analysis Tool

This exercise enables users to: identify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan. View Details

Keywords: Management Analysis, Tools, and Techniques; Planning; Interests; Segmentation

May 2008
Teaching Note

Urban Video Game Academy: Getting in the Game (TN)

Teaching Note for [807122]. View Details