Publications
Publications
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- All HBS Web
(120,062)
- Faculty Publications (473)
- October 2014
- Supplement
Atlantis Paradise Island Resort and Casino (B): Improving Performance with New Core Values
By: Lynda M. Applegate, Chekitan S. Dev and Gabriele Piccoli
The leadership team of Atlantis Paradise Island, under new ownership, decided that better alignment of the core values with the vision and mission statement would create a more compelling and consistent organizational narrative that would redouble employee commitment... View Details
- September 2014 (Revised July 2018)
- Case
adidas Group: IT Multi-Sourcing
By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill
This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details
- September 2014
- Supplement
HGRM (B): Launching Hoxell, a New IT Venture
By: Lynda M. Applegate, Gabriele Piccoli and Arnold Peinado
- 2014
- Other Teaching and Training Material
Entrepreneurship Reading: Attracting Talent and Building Ecosystems
By: Lynda M. Applegate and Carole Carlson
- 2014
- Other Teaching and Training Material
Entrepreneurship Reading: Becoming an Entrepreneurial Leader
- 2014
- Other Teaching and Training Material
Entrepreneurship Reading: Recognizing and Shaping Opportunities
By: Lynda M. Applegate and Carole Carlson
- March 2014 (Revised May 2016)
- Technical Note
Angel Investments in Europe and Recent Developments in Crowdfunding
By: Lynda Applegate, Vincent Dessain, Emilie Billaud and Daniela Beyersdorfer
This technical note provides information on the evolution and current state of angel investing in Europe. The note first describes the role and types of angel investors, focusing on their investment preferences and practices. It then details the new trends in the... View Details
- March 2014
- Supplement
Experience! The Finger Lakes: The Groupon Partnership Decision (B)
By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado
- February 2014
- Technical Note
Mobile Broadband and the Telecommunications Industry in 2011
By: Lynda M. Applegate, Kerry Herman and Christine Snively
Mobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data... View Details
- February 2014
- Case
Oxfam America's Women in Small Enterprise
By: Lynda M. Applegate and Aldo Sesia
Keywords: Latin America
- February 2014 (Revised April 2015)
- Case
Go Beyond Investing
By: Lynda Applegate, Vincent Dessain, Emilie Billaud and Daniela Beyersdorfer
In 2013, Brigitte Baumann, founder of the Pan-European angel investing provider Go Beyond Investing, reflected on the evolution of her venture and the way forward. Her company, which offered deal flow and training to novice and experienced angel investors and ran... View Details
- July 2013 (Revised January 2014)
- Case
Experience! The Finger Lakes: The Groupon Partnership Decision
By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado
In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details
- June 2013
- Case
STATS: Moneyball 2.0
By: Lynda M. Applegate, Mark Cecchini and Elizabeth Collins
Keywords: Sports
- June 2013
- Teaching Note
HGRM: Bringing Back High Touch Hospitality
By: Lynda M. Applegate and Gabriele Piccoli
- May 2013
- Case
Kaiser Permanente: Innovating to Transform Healthcare
By: Lynda Applegate
This case enables discussion of organizational and industry transformation. View Details
- April 2013 (Revised October 2013)
- Case
National Instruments
By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
- December 2012
- Supplement
Home Essentials: Building a Global Service Business with Local Operations (CW)
By: Lynda M. Applegate and William R. Kerr
- November 2012
- Case
Bonnier: Digitalizing the Media Business
By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital... View Details
- November 2012 (Revised February 2013)
- Teaching Note
Bonnier: Digitalizing the Media Business (TN)
By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
- October 2012
- Case
Riding the Wave of Technological Change at RE/MAX, LLC.
By: Lynda M. Applegate, Ramiro Montealegre and Jeffrey Sweeney
David Liniger, cofounder of RE/MAX, LLC., wondered if his business was prepared to exploit the next wave of business opportunities in the real estate market. This industry had moved from one in which broker/owners controlled all of the consumers' access to information,... View Details