Publications

August 2004 (Revised September 2005)
Case

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli

How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details

Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization

May 2004
Supplement

Slingshot Technology, Inc. Supplement: Partnership Agreements

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Consulting Industry

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (A)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (B)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (C)

By: Lynda M. Applegate and Elizabeth Collins

Supplements the (A) case. View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

April 2004 (Revised May 2005)
Case

Telecomunicacoes de Sao Paulo SA (Telesp)

By: Lynda M. Applegate, Elizabeth Collins and Ricardo Reisen de Pinho

Set in Brazil during the period of telecommunication's privatization, CEO Manoel Amorim must define a sustainable strategy and build capabilities in his organization. View Details

Keywords: Strategic Planning; Emerging Markets; Privatization; Financial Crisis; Telecommunications Industry; Brazil

January 2004 (Revised June 2004)
Case

Citigroup 2003: Testing the Limits of Convergence (A)

By: Lynda M. Applegate

Examines Citigroup's strategic transition and highlights issues that its newly announced CEO Charles Prince will face as he assumes leadership of this global financial corporation upon the retirement of its charismatic CEO, Sandy Weill. View Details

Keywords: Business Model; Globalized Firms and Management; Management Succession; Transformation; Banks and Banking; Banking Industry; Financial Services Industry

2004
Article

Navigating Information Overload in the Extended Enterprise

By: Lynda M. Applegate

Keywords: Information; Business Ventures

October 2003 (Revised January 2004)
Background Note

Online Securities Trading in Japan

By: Lynda M. Applegate, Jamie Ladge, Haruki Umezawa and Masako Egawa

Provides an overview of the Japanese securities industry and discusses how the online trading/brokerage industry grew as a result of deregulation of financial markets and penetration of the Internet in Japan. Describes major players in the online industry--Matsui... View Details

Keywords: Internet and the Web; Competitive Strategy; Emerging Markets; Financial Markets; Business Strategy; Financial Instruments; Globalized Markets and Industries; Internet and the Web; Japan

October 2003 (Revised January 2009)
Case

Transforming Matsui Securities

By: Lynda M. Applegate, Masako Egawa, Jamie Ladge and Haruki Umezawa

Michio Matsui, president and CEO of Matsui Securities, transformed a small regional securities company into a leading player in the online broking industry in Japan. Discusses how he transformed the business model and culture of the company and took advantage of the... View Details

Keywords: Transformation; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Business Model; Organizational Culture; Financial Markets; Competitive Advantage; Japan

October 2003 (Revised May 2004)
Teaching Note

Learning from LeapFrog: Creating Business and Educational Value (TN)

By: Lynda M. Applegate and Christopher Dede

Teaching Note for (9-804-062). View Details

September 2003 (Revised June 2005)
Case

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick

Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details

Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation

July 2003 (Revised August 2003)
Case

Global Healthcare Exchange

By: Lynda M. Applegate and Jamie Ladge

Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Price; Leadership; Growth and Development Strategy; Supply and Industry; Organizational Design; Expansion; Internet and the Web; Valuation; Health Industry

June 2003
Case

Ford Argentina: Transforming a Global Industry in a Local Market

By: Lynda M. Applegate, Ramiro Montealegre, Laureano Berasategui and Paula Rodriguez Etchard

The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic... View Details

Keywords: Business Subsidiaries; Financial Crisis; Global Strategy; Technological Innovation; Problems and Challenges; Internet

June 2003
Teaching Note

Charles Schwab Series (TN)

By: Lynda M. Applegate

Teaching Note for (9-803-070), (9-803-090), and (9-803-207). View Details

Keywords: Financial Services Industry

June 2003 (Revised October 2003)
Background Note

Advice to Section Presidents from Section Presidents

By: Lynda M. Applegate, Nitin Nohria and Catherine Rucker

Helps clarify the role of the section president in the HBS MBA program. Provides helpful advice for new section presidents. View Details

Keywords: Entrepreneurship; Management

May 2003 (Revised May 2004)
Case

Submarino.com (B)

By: Lynda M. Applegate and Luiz Felipe Monteiro

Supplements the (A) case. View Details

Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Retail Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal

2003
Foreword

Foreword

By: L. M. Applegate

March 2003 (Revised October 2003)
Case

Campbell Soup Company: Transforming for the 21st Century

By: Lynda M. Applegate and Jamie Ladge

In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States