Publications
Publications
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- All HBS Web
(120,067)
- Faculty Publications (194)
- March 1996 (Revised August 2000)
- Case
Wildfire Communications, Inc. (A)
By: Jeffrey F. Rayport and Mary Connor
Founder and CEO Bill Warner is faced with critical decisions regarding the product lines, target markets, and technology platforms that his start-up, Wildfire Communications, Inc., will pursue. In addition to the question of strategic focus across these lines of... View Details
- November 1995
- Background Note
National Information Infrastructure (B): A Comparison of Public Policy in Japan and the United States
By: George C. Lodge, Jeffrey F. Rayport, Thomas A. Gerace and Afroze A Mohammed
- November–December 1995
- Article
Exploiting the Virtual Value Chain
By: Jeffrey F. Rayport and J. J. Sviokla
- October 1995 (Revised March 1997)
- Background Note
The National Information Infrastructure (A): The United States in Perspective
By: George C. Lodge, Jeffrey F. Rayport, Thomas A. Gerace and Afroze A Mohammed
- October 1995 (Revised January 1998)
- Case
Weather Services Corporation
- August 1995 (Revised December 1997)
- Case
Encyclopaedia Britannica (A)
Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it. View Details
- March 1995 (Revised March 1997)
- Case
Information on a SilverPlatter
- February 1995 (Revised February 1997)
- Case
US WEST, Inc.: Building the Information Infrastructure
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
- November 1994 (Revised August 1997)
- Case
TV Guide (A)
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
- August 1994 (Revised June 1995)
- Case
The TV-Home Shopping Wars: QVC and Its Competitors
- July 1994 (Revised January 1997)
- Case
Steamboat Ski & Resort Corporation
The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details
- June 1994
- Case
Green Marketing at Rank Xerox
Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details
- July 1993 (Revised November 1993)
- Case
European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details
- September–October 1991
- Article
Knee-Deep and Rising: America's Recycling Crisis
By: George C. Lodge and Jeffrey F. Rayport
- January 1991 (Revised March 1991)
- Case
Responsible Care
By: George C. Lodge and Jeffrey F. Rayport
Describes a 1989 initiative of the Chemical Manufacturer's Association (CMA) to secure chemical industry support for and implementation of a series of codes of conduct in the field of environmental health and safety. Called "Responsible Care", the program makes... View Details