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- All HBS Web
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- Faculty Publications (194)
- April 1999 (Revised October 2001)
- Case
Motive Communications
The founders of Motive Communications, Inc., a recent start-up dedicated to reinventing the support chain involved in the delivery of information technology support services, put in place a development process hinged on extensive customer feedback. As part of this, a... View Details
Keywords: Business Startups; Customer Relationship Management; Risk and Uncertainty; Information Technology Industry
Rayport, Jeffrey F., Marco Iansiti, Myra M. Hart, William W Chan, and Find Findsen. "Motive Communications." Harvard Business School Case 699-157, April 1999. (Revised October 2001.)
- January 1999 (Revised March 2001)
- Case
MindSpring
In a business environment where Internet Service Providers (ISP) has become increasingly commodity-like, Charles Brewer, founder and CEO of MindSpring, the nation's sixth largest ISP and the recognized leader in customer satisfaction, ponders a proposed merger with... View Details
Keywords: Internet and the Web; Entrepreneurship; Mergers and Acquisitions; Customer Satisfaction; Growth and Development Strategy; Web Services Industry; United States
Rayport, Jeffrey F., Joseph Keough, and Cathy Olofson. "MindSpring." Harvard Business School Case 899-178, January 1999. (Revised March 2001.)
- January 1999
- Teaching Note
Disney's "The Lion King" (A), (B), and (C) TN
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
Teaching Note for (9-899-041), (9-899-042), and (9-899-043). View Details
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (A): The $2 Billion Movie
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details
Keywords: Value Creation; Marketing Strategy; Expansion; Creativity; Film Entertainment; Organizational Change and Adaptation; Organizational Structure; Product Development; Entertainment and Recreation Industry; Retail Industry
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. Disney's "The Lion King" (A): The $2 Billion Movie. Harvard Business School Case 899-041, August 1998. (Revised October 1998.)
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (B): The Synergy Group
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies. View Details
Keywords: Entertainment; Creativity; Value; Organizational Structure; Entertainment and Recreation Industry
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. Disney's "The Lion King" (B): The Synergy Group. Harvard Business School Case 899-042, August 1998. (Revised October 1998.)
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (C): Repeat Performance?
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
Three of Disney's animated films that followed "The Lion King"—"Pocahontas," "Toy Story," and "The Hunchback of Notre Dame"—were significantly less successful at the box office and in retail sales. Meanwhile, Disney was focusing on developing live-action blockbusters. View Details
Keywords: Organizational Structure; Animation Entertainment; Success; Failure; Film Entertainment; Entertainment and Recreation Industry
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. Disney's "The Lion King" (C): Repeat Performance? Harvard Business School Case 899-043, August 1998. (Revised October 1998.)
- August 1998
- Background Note
Selling Books Online in Mid-1998
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
Provides an overview of the trends and predictions for the online book retail industry as of August 1998 and the current status of Amazon.com, BarnesandNoble.com, and other main players' online ventures. View Details
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "Selling Books Online in Mid-1998." Harvard Business School Background Note 899-038, August 1998.
- June 1998 (Revised August 2000)
- Case
Microsoft CarPoint
CarPoint.com was Microsoft's Web-based entry into on-line automobile retailing. While it could not, in fact, "sell" or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, the traditional car dealer to the Web.... View Details
Keywords: Internet and the Web; Service Operations; Market Entry and Exit; Consumer Behavior; Auto Industry; Retail Industry
Rayport, Jeffrey F., Avnish S. Bajaj, Steffan Haithcox, and Michael V. Kadyan. "Microsoft CarPoint." Harvard Business School Case 898-280, June 1998. (Revised August 2000.)
- June 1998 (Revised January 2000)
- Case
Egghead.com
Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Retail Industry
Rayport, Jeffrey F., Jeremy Dann, and Robert C Schmults. "Egghead.com." Harvard Business School Case 898-283, June 1998. (Revised January 2000.)
- April 1998
- Case
Geffen Records
Geffen Records faces new challenges due to emerging technologies, namely, streaming audio and CD-recordable drives. These technologies have the ability to reshape the foundation on which the music industry is founded. A rewritten version of an earlier case. View Details
Rayport, Jeffrey F. "Geffen Records." Harvard Business School Case 898-234, April 1998.
- April 1998 (Revised February 2001)
- Case
Amazon.com (B)
Discusses Amazon.com's newest and biggest challenge: The threat of Barnes & Noble's entrance into the on-line bookselling industry with its new site--barnesandnoble.com. View Details
Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (B)." Harvard Business School Case 898-084, April 1998. (Revised February 2001.)
- April 1998
- Case
E! Online (A): www.eonline.com
E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details
Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry
Rayport, Jeffrey F., Carrie Ardito, and Dickson Louie. "E! Online (A): www.eonline.com." Harvard Business School Case 898-010, April 1998.
- April 1998
- Case
E! Online (B)
Supplements the (A) case. View Details
Rayport, Jeffrey F., and Dickson Louie. "E! Online (B)." Harvard Business School Case 898-224, April 1998.
- April 1998
- Case
iQVC (B)
By: Jeffrey F. Rayport and Carrie Ardito
Rayport, Jeffrey F., and Carrie Ardito. "iQVC (B)." Harvard Business School Case 898-176, April 1998.
- April 1998 (Revised February 2001)
- Case
CBS Evening News
The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News. View Details
Keywords: Customer Relationship Management; Competition; Business Growth and Maturation; Media; Media and Broadcasting Industry; United States
Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)
- March 1998 (Revised February 2001)
- Case
barnesandnoble.com (A)
Examines the on-line division of Barnes & Noble, barnesandnoble.com. The on-line bookselling industry is examined, with emphasis on its biggest competitor, Amazon.com. View Details
Rayport, Jeffrey F., and Dickson Louie. "barnesandnoble.com (A)." Harvard Business School Case 898-082, March 1998. (Revised February 2001.)
- March 1998
- Case
Launch
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
- March 1998 (Revised February 2001)
- Case
PlanetAll
PlanetAll is a Web-based contact manager that automatically updates users' contact information. In early 1998, the young company must decide whether to compete with large Web sites and become a destination site or to become an enabling technology for other contact... View Details
Keywords: Business or Company Management; Marketing Strategy; Internet and the Web; Information Technology; Business Startups; Web Services Industry; Information Technology Industry
Rayport, Jeffrey F., Michelle Toth, and Carrie Ardito. "PlanetAll." Harvard Business School Case 898-105, March 1998. (Revised February 2001.)
- February 1998 (Revised April 1998)
- Case
LifeSavers Company: www.candystand.com
Rayport, Jeffrey F., and Dickson Louie. "LifeSavers Company: www.candystand.com." Harvard Business School Case 898-099, February 1998. (Revised April 1998.)
- January 1998
- Case
Frontgate Catalog
Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web... View Details
Keywords: Customer Relationship Management; Competition; Internet and the Web; Brands and Branding; Retail Industry; Ohio
Rayport, Jeffrey F., and Carrie Ardito. "Frontgate Catalog." Harvard Business School Case 898-080, January 1998.