Publications

Publications

Filter Results: (692) Arrow Down

Show Results For

Quelch, John A.Remove Quelch, John A. →

← Page 8 of 692 Results →
  • January 2013
  • Teaching Note

Brannigan Foods: Strategic Marketing Planning (Brief Case)

By: John A. Quelch and James T. Kindley
Related
  • January 2013
  • Supplement

Brannigan Foods: Strategic Marketing Planning, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and James T. Kindley
Related
  • 2012
  • Chapter

Marketing and Democracy

By: John A. Quelch and Katherine E. Jocz
Related
  • March 2012
  • Other Article

All Business Is Local

By: John A. Quelch
Related
  • Article

Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing

By: John A. Quelch and Katherine E. Jocz
Related
  • 2012
  • Book

All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World

By: John A. Quelch and Katherine E. Jocz
Keywords: Marketing Planning; Location Strategies; Geographic Location; Marketing; Global Strategy
Related
  • October 2011 (Revised March 2012)
  • Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India
Related
  • October 2011 (Revised March 2012)
  • Teaching Note

Cottle-Taylor: Expanding the Oral Care Group in India (Brief Case)

By: John A. Quelch and Alisa Zalosh
Teaching Note for Product Number 4350 View Details
Related
  • October 2011 (Revised March 2012)
  • Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting
Related
  • October 2011 (Revised March 2012)
  • Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting
Related
  • Article

Respect Your Customers

By: John A. Quelch and Katherine E. Jocz
Related
  • June 2011
  • Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio
Related
  • June 2011
  • Teaching Note

Reed Supermarkets: A New Wave of Competitors (Brief Case)

By: John A. Quelch and Carole Carlson
Teaching note for brief case 4296. View Details
Keywords: Consumer Marketing; Market Positioning; Market Segmentation; Demand and Consumers; Marketing Strategy; Competitive Strategy; Segmentation
Related
  • June 2011
  • Supplement

Reed Supermarkets: A New Wave of Competitors, Faculty Spreadsheet (Brief Case)

By: John A. Quelch and Carole Carlson
Keywords: Market Segmentation; Marketing; Segmentation
Related
  • June 2011
  • Supplement

Reed Supermarkets: A New Wave of Competitors, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Carole Carlson
Keywords: Market Segmentation; Marketing; Segmentation
Related
  • January 2011
  • Supplement

BBC America Showreel, Fall 2007

By: John A. Quelch
HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details
Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States
Related
  • January 2011
  • Supplement

Interview with John Smith, CEO, BBC Worldwide

By: John A. Quelch
In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details
Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry
Related
  • January 2011
  • Supplement

John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007

By: John A. Quelch
BBC Worldwide CEO, John Smith addresses AMP participants in October 2007. View Details
Keywords: Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; United Kingdom
Related
  • January 2011
  • Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry
Related
  • January 2011
  • Teaching Note

Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note for 4249 View Details
Keywords: Project Management; Conflict Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development
Related