Publications
Publications
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- Faculty Publications (692)
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- 1978
- Chapter
The Marketing Factor for Nonconventional-Protein Products
By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
- March 1978
- Article
Nutrition and the American Consumer: A Survey of Interest Groups
By: A. Clayton and J. Quelch
- November 1977
- Article
Nutrition and the American Consumer: A Survey of Interest Groups
By: J. Quelch and A. Clayton
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
- Research Summary
Consumers, Corporations and Public Health
By: John A. Quelch
Professor Quelch is developing a series of case studies on the role and responsibilities of corporations in solving public health problems, both in the United States and worldwide. View Details
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