John A. Quelch - Publications - Faculty & Research

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

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Energy Conservation Policies for Builders' Purchases of Domestic Appliances

Marketing Principles and the Future of Preventive Health Care

The Builder and Energy Conservation: A New Target for Public Policymakers

Hospitals, Consumers and Advertising

Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners

Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising

Preventive Health Care and Consumer Behavior: Towards a Broader Perspective

The Effects of Increased Choice on Television Viewing Behavior

Builders as Consumers: Their Role in Residential Sector Energy Conservation

Hospitals, Consumers and Advertising

The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study

International Perspectives in Bank Marketing

Marketing and Distribution Strategies for International Organizations

The Resource Allocation Process in Nutrition Policy Planning

US National Dietary Goals: Food Industry Threat or Opportunity?

Hospitals, Consumers and Advertising

Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals

Branch Banking Strategies

Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach

Archdiocese of New York

Publications

Publications

Show Results For

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Quelch, John A. →

Energy Conservation Policies for Builders' Purchases of Domestic Appliances

Marketing Principles and the Future of Preventive Health Care

The Builder and Energy Conservation: A New Target for Public Policymakers

Hospitals, Consumers and Advertising

Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners

Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising

Preventive Health Care and Consumer Behavior: Towards a Broader Perspective

The Effects of Increased Choice on Television Viewing Behavior

Builders as Consumers: Their Role in Residential Sector Energy Conservation

Hospitals, Consumers and Advertising

The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study

International Perspectives in Bank Marketing

Marketing and Distribution Strategies for International Organizations

The Resource Allocation Process in Nutrition Policy Planning

US National Dietary Goals: Food Industry Threat or Opportunity?

Hospitals, Consumers and Advertising

Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals

Branch Banking Strategies

Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach

Archdiocese of New York