Publications

Publications

Filter Results: (692) Arrow Down

Show Results For

Quelch, John A.Remove Quelch, John A. →

← Page 32 of 692 Results →
  • 1983
  • Book

Marketing Communications in a Changing Environment

By: John A. Quelch
Related
  • July–August 1983
  • Article

Quality Is More than Making a Good Product

By: H. Takeuchi and J. Quelch
Keywords: Quality; Product
Related
  • Article

Consumer Promotions in Service Marketing

By: Christopher Lovelock and John A. Quelch
Related
  • May–June 1983
  • Article

It's Time to Make Trade Promotion More Productive

By: John A. Quelch
Related
  • January 1983 (Revised July 1985)
  • Case

Cable News Network

By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
Keywords: Advertising Campaigns; Management Teams; Journalism and News Industry; Media and Broadcasting Industry
Related
  • January 1983 (Revised June 1985)
  • Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
Related
  • January 1983 (Revised October 1983)
  • Case

Mobil Chemical Co.

By: John A. Quelch
Related
  • 1983
  • Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
Related
  • December 1982
  • Article

Determinants of Food Consumption in American Households

By: D. Schmalensee and J. Quelch
Related
  • November 1982
  • Case

Morris Alper & Sons, Inc.: CouponArama

By: John A. Quelch
Related
  • 1982
  • Book

The New Videotex Technology and Its Impact on Retailers in Canada

By: S. Ash and J. Quelch
Related
  • 1982
  • Report

Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective

By: J. Quelch
Related
  • July 1982 (Revised April 1991)
  • Case

Food Ranch, Inc.

By: John A. Quelch
Related
  • June 1982
  • Supplement

Loctite Corp.: Interview with Jeffrey J. Fox, Video

By: John A. Quelch
Related
  • June 1982
  • Supplement

MEM Co., Inc., Interview with Gay Meyer, Video

By: John A. Quelch
Related
  • June 1982
  • Supplement

Hartmann Luggage, Video

By: John A. Quelch
The company president describes current strategy, and the decisions made in response to the problems. View Details
Keywords: Decision Choices and Conditions; Business Strategy; Consumer Products Industry
Related
  • June 1982 (Revised January 1984)
  • Exercise

Advertising/Sales Ratio Exercise

By: John A. Quelch
Related
  • June 1982 (Revised May 1990)
  • Exercise

Media Allocation Exercise

By: John A. Quelch
Related
  • June 1982 (Revised May 1990)
  • Exercise

Promotion Incentive Allocation Exercise

By: John A. Quelch
Related
  • June 1982
  • Supplement

Chipman-Union, Inc.: Odor-Eaters Socks (Hagen Interview), Video

By: John A. Quelch
Related