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(120,126)
- Faculty Publications (692)
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
- Article
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
- March 1985 (Revised September 1986)
- Case
General Electric Co.: Major Appliance Business Group (A)
By: John A. Quelch
- March 1985 (Revised January 1986)
- Case
General Electric Co.: Major Appliance Business Group (C)
By: John A. Quelch
- March 1985 (Revised November 1985)
- Case
General Electric Co.: Major Appliance Business Group (D)
By: John A. Quelch
- March 1985 (Revised September 1986)
- Background Note
Note on the Dishwasher Industry
By: John A. Quelch
- 1985
- Chapter
Achieving System Cooperation in Developing the Market for Consumer Videotex
By: John A. Quelch and George Yip