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    • All HBS Web  (120,081)
      • Faculty Publications  (692)

      Quelch, John A.Remove Quelch, John A. →

      ← Page 3 of 692 Results →
      • March 2017
      • Case

      Pintura Corporation: The Lena Launch Decision

      By: John A. Quelch and Katherine B. Hartman
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      Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017.
      • March 2017
      • Teaching Note

      Pintura Corporation: The Lena Launch Decision (Brief Case)

      By: John A. Quelch and Katherine B. Hartman
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      Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision (Brief Case)." Harvard Business School Teaching Note 917-524, March 2017.
      • March 2017
      • Supplement

      Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)

      By: John A. Quelch and Katherine B. Hartman
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      Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-526, March 2017.
      • March 2017
      • Supplement

      Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)

      By: John A. Quelch and Katherine B. Hartman
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      Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 917-525, March 2017.
      • December 2016
      • Supplement

      Access Health CT: Marketing Affordable Care (B)

      By: John A. Quelch and Emily C. Boudreau
      Supplements the (A) case. View Details
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      Quelch, John A., and Emily C. Boudreau. "Access Health CT: Marketing Affordable Care (B)." Harvard Business School Supplement 517-070, December 2016.
      • November 2016
      • Case

      QuintilesIMS: Biosimilar Marketing in England

      By: John A. Quelch and Emily C. Boudreau
      QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical... View Details
      Keywords: Health; Pharmaceutical Industry; Biotech; Marketing; Health Care and Treatment; Biotechnology Industry; England
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      Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
      • 2016
      • Book

      Building a Culture of Health: A New Imperative for Business

      By: John A. Quelch and Emily C. Boudreau
      This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details
      Keywords: Social Marketing; Corporate Social Responsibility and Impact; Health
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      Quelch, John A., and Emily C. Boudreau. Building a Culture of Health: A New Imperative for Business. SpringerBriefs in Public Health. Springer, 2016.
      • June 24, 2016
      • Article

      Health Insurance Mergers Put Consumers Last

      By: John A. Quelch
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      Quelch, John A. "Health Insurance Mergers Put Consumers Last." The Hill (June 24, 2016). (Opinion.)
      • June 24, 2016
      • Other Article

      Why Brexit Is a Big Deal

      By: John A. Quelch
      The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.
      Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
      Keywords: British Vote; Brexit; European Union; Impact; Historical Result; Governing Rules, Regulations, And Reforms; Disruption; Transition; Volatility; Decision Making; Globalization; Government and Politics; History; Leadership; Outcome or Result; Risk and Uncertainty; Strategy; European Union; Republic of Ireland; United Kingdom
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      Quelch, John A. "Why Brexit Is a Big Deal." Harvard Business School Working Knowledge (June 24, 2016). (Republished by Forbes.com on June 24, 2016 at: http://www.forbes.com/sites/hbsworkingknowledge/2016/06/24/why-brexit-is-a-big-deal/#2c5e5c587297.)
      • June 17, 2016
      • Comment

      Companies Need to Start Marketing Security to Customers

      By: John A. Quelch
      Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
      Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
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      Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
      • June 2016
      • Case

      Building a Culture of Health

      By: John A. Quelch and Emily C. Boudreau
      Keywords: Health & Wellness; Strategy; Health; Culture
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      Quelch, John A., and Emily C. Boudreau. "Building a Culture of Health." Harvard Business School Case 516-073, June 2016.
      • June 7, 2016
      • Comment

      Can Brand Trump Win a Presidency?

      By: John A. Quelch
      In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
      Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Relations Industry; United States
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      Quelch, John A. "Can Brand Trump Win a Presidency?" Harvard Business School Working Knowledge (June 7, 2016). (Republished by Forbes.com on June 7, 2016.)
      • 2016
      • Blog

      Building A Culture of Health - John A. Quelch: Creating A Culture of Health

      By: John A. Quelch
      All American companies are in the health business whether they like it or not. The private sector directly pays for one-fifth of the whopping 17.5% of GDP spent on healthcare in the United States. Rather than viewing health merely as an insurance expense to be... View Details
      Keywords: Building A Culture Of Health; Intersection Of Healthcare And Business; Impact Of Healthcare On Business; Population Health Footprint; Healthcare As An Investment; Change; Education; Health; Human Resources; Labor; Leadership; Management; Marketing; Operations; Performance; Personal Development and Career; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Health Industry; Insurance Industry; Canada; North America; United States
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      Quelch, John A. "Creating A Culture of Health." Building A Culture of Health - John A. Quelch (blog). May 31, 2016. http://johnquelch.org/creating-a-culture-of-health/.
      • May 2016
      • Case

      Implementing a Culture of Health

      By: John A. Quelch and Emily C. Boudreau
      Keywords: Change Management; Strategy; Culture; Health; Change; Organizational Culture
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      Quelch, John A., and Emily C. Boudreau. "Implementing a Culture of Health." Harvard Business School Case 516-112, May 2016.
      • May 25, 2016
      • Comment

      How Consumers and Businesses are Reshaping Public Health

      By: John A. Quelch
      Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
      Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
      Citation
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      Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
      • May 24, 2016
      • Article

      Build a Culture of Health

      By: John A. Quelch
      Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details
      Keywords: Public Health; Four Pillars; Public Health Footprint; Culture Of Health Plan Of Action; Change; Education; Health; Human Resources; Knowledge; Labor; Leadership; Management; Operations; Outcome or Result; Personal Development and Career; Programs; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Chemical Industry; Health Industry; United States; Europe
      Citation
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      Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
      • May 20, 2016
      • Comment

      World Health Organization Lacks Leadership to Combat Pandemics

      By: John A. Quelch
      When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details
      Keywords: Global Health; World Health Organization; World Bank; Pandemics; Emergency Preparedness; Experience and Expertise; Decisions; Forecasting and Prediction; Communication Strategy; Nonverbal Communication; Framework; Governance; Government and Politics; Health; Management; Practice; Problems and Challenges; Projects; Risk and Uncertainty; Human Needs; Civil Society or Community; Social Issues; Welfare or Wellbeing; Biotechnology Industry; Health Industry; Journalism and News Industry; Medical Devices and Supplies Industry; Public Administration Industry; Tourism Industry; Transportation Industry; Travel Industry; Africa; Asia; Europe; Latin America; North and Central America; South America; West Indies
      Citation
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      Quelch, John A. "World Health Organization Lacks Leadership to Combat Pandemics." Harvard Business School Working Knowledge (May 20, 2016).
      • May 16, 2016
      • Article

      Food Safety Economics: The Cost of a Sick Customer

      By: Dina Gerdeman and John A. Quelch
      Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

      Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
      Keywords: Food Safety; Organic Food; Supply Chain Management; Globalization Of Food Business; Mérieux NutriSciences: Marketing Food Safety Testing; Food Safety Modernization Act 2011; Plant-Based Agribusiness; Transition; Economic Systems; Food; Health; Supply and Industry; Logistics; Practice; Problems and Challenges; Quality; Safety; Business Strategy; Corporate Strategy; Customization and Personalization; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; Insurance Industry; Public Administration Industry; Public Relations Industry; Retail Industry; Service Industry; Mexico; North America; United States; Canada
      Citation
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      Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016).
      • 2016
      • Blog

      Building A Culture of Health - John A. Quelch: The Marketing of Prevention

      By: John A. Quelch
      The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
      Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America
      Citation
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      Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
      • May 2016
      • Article

      What to Do for a Struggling Colleague?

      By: John A. Quelch, Carin-Isabel Knoop and Amy Gallo
      Citation
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      Quelch, John A., Carin-Isabel Knoop, and Amy Gallo. "What to Do for a Struggling Colleague?" Harvard Business Review 94, no. 5 (May 2016): 109–111.
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