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Publications

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    • All HBS Web  (120,183)
      • Faculty Publications  (692)

      Quelch, John A.Remove Quelch, John A. →

      ← Page 29 of 692 Results →
      • Article

      Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships

      By: Anirudh Dhebar, Scott A. Neslin and John A. Quelch
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      Dhebar, Anirudh, Scott A. Neslin, and John A. Quelch. "Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships." Journal of Retailing 63, no. 4 (Winter 1987): 333–364.
      • Article

      Opportunities and Risks of Durable Goods Promotion

      By: John A. Quelch, Scott A. Neslin and Lois B. Olson
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      Quelch, John A., Scott A. Neslin, and Lois B. Olson. "Opportunities and Risks of Durable Goods Promotion." MIT Sloan Management Review 28, no. 2 (Winter 1987): 27–38.
      • Article

      Why Not Exploit Dual Marketing?

      By: John A. Quelch
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      Quelch, John A. "Why Not Exploit Dual Marketing?" Business Horizons 30, no. 1 (January–February 1987): 52–60.
      • August 1986 (Revised March 1987)
      • Case

      Black & Decker Corp.: Household Products Group (A)

      By: John A. Quelch
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      Quelch, John A. "Black & Decker Corp.: Household Products Group (A)." Harvard Business School Case 587-056, August 1986. (Revised March 1987.)
      • August 1986
      • Case

      Black & Decker Corp.: Household Products Group (A1)

      By: John A. Quelch
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      Quelch, John A. "Black & Decker Corp.: Household Products Group (A1)." Harvard Business School Case 587-057, August 1986.
      • August 1986 (Revised February 1987)
      • Case

      Coffee Brands: Direct Product Profit/Cost Exercise

      By: John A. Quelch
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      Quelch, John A. "Coffee Brands: Direct Product Profit/Cost Exercise." Harvard Business School Case 587-015, August 1986. (Revised February 1987.)
      • June 1986 (Revised March 1987)
      • Case

      General Motors Continental N.V.: Netherlands Branch (A)

      By: John A. Quelch
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      Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (A)." Harvard Business School Case 586-116, June 1986. (Revised March 1987.)
      • June 1986
      • Case

      General Motors Continental N.V.: Netherlands Branch (B)

      By: John A. Quelch
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      Quelch, John A. "General Motors Continental N.V.: Netherlands Branch (B)." Harvard Business School Case 586-117, June 1986.
      • May 1986 (Revised July 1995)
      • Case

      General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

      By: John A. Quelch
      Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
      Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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      Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
      • May 1986
      • Supplement

      General Mills, Inc.: Yoplait Custard-Style Yogurt (B)

      By: John A. Quelch
      Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market. View Details
      Keywords: Food; Product Launch; Product Development; Product Marketing; Food and Beverage Industry; United States
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      Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
      • 1986
      • Chapter

      Consumer Satisfaction with Food Products

      By: J. Quelch and S. Ash
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      Quelch, J., and S. Ash. "Consumer Satisfaction with Food Products." In World Food Marketing Systems, edited by Erdener Kaynak, 119–126. London: Butterworths, 1986.
      • May–June 1986
      • Article

      Customizing Global Marketing

      By: John A. Quelch and Edward J. Hoff
      Citation
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      Quelch, John A., and Edward J. Hoff. "Customizing Global Marketing." Harvard Business Review 64, no. 3 (May–June 1986): 59–68.
      • March 1986 (Revised September 1987)
      • Case

      United Airlines: Price Promotion Policy

      By: John A. Quelch
      Citation
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      Quelch, John A. "United Airlines: Price Promotion Policy." Harvard Business School Case 586-089, March 1986. (Revised September 1987.)
      • 1986
      • Book

      Cases in Consumer Behavior

      By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
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      DeBruicker, F. Stewart, John A. Quelch, and Scott Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, NJ: Prentice Hall, 1986.
      • December 1985
      • Supplement

      H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials

      By: John A. Quelch
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      Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup, Video of Commercials." Harvard Business School Video Supplement 886-527, December 1985.
      • November 1985 (Revised August 1986)
      • Case

      General Motors Acceptance Corp. (A)

      By: John A. Quelch
      Citation
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      Quelch, John A. "General Motors Acceptance Corp. (A)." Harvard Business School Case 586-063, November 1985. (Revised August 1986.)
      • November 1985
      • Supplement

      General Motors Acceptance Corp. (B)

      By: John A. Quelch
      Citation
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      Quelch, John A. "General Motors Acceptance Corp. (B)." Harvard Business School Supplement 586-064, November 1985.
      • November 1985
      • Case

      H.J. Heinz Co.: Plastic Bottle Ketchup (C)

      By: John A. Quelch
      Citation
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      Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (C)." Harvard Business School Case 586-067, November 1985.
      • November 1985
      • Supplement

      British Airways, Jim Harris Interview, Video

      By: John A. Quelch
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      Quelch, John A. "British Airways, Jim Harris Interview, Video." Harvard Business School Video Supplement 886-518, November 1985.
      • October 1985 (Revised August 1986)
      • Case

      Beatrice Companies, Inc.

      By: John A. Quelch
      Citation
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      Quelch, John A. "Beatrice Companies, Inc." Harvard Business School Case 586-069, October 1985. (Revised August 1986.)
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